- The Disney+ free trial offer has been one of the benefits that helped the streaming service, which launched back in November, quickly build up an impressive subscriber base — along with tons of great content, of course, from brands like Marvel and Star Wars.
- However, Disney+ has quietly ended its practice of offering new subscribers a free week to try out the service before their paid subscription kicks in.
- Disney+ costs $7/month — and, it should be noted, this move comes ahead of what’s sure to be a banner month for the service in July, when it will add programming like a live Broadway recording of the smash-hit Hamilton.
Disney+ is continuing to assert itself as perhaps the toughest rival Netflix has faced yet in the ongoing streaming wars, a rivalry that
Speaking of the subscription price for the streamer,
The entertainment giant confirmed the news in a statement to The Verge, with a Disney+ spokesperson explaining that: “We continue to test and evaluate different marketing, offers, and promotions to grow Disney+. The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own.”
This news, of course, shouldn’t be read as
As of May, Disney+ had amassed a base of 54.5 million subscribers, leading MoffettNathanson analyst Michael Nathanson to declare, about Disney, that “The company and their management team must be given credit for pulling off one of the greatest product launches of all time.”