The smartphone space is quite cluttered right now. It might not seem like it in major markets, since Apple and Samsung dominate the smartphone industry, but there are dozens of companies around the world fighting for space in consumers’ pockets. Different companies use different strategies to try to separate their products from the pack, but by and large, most companies hit the same notes. Since Samsung and Apple dominate the high end, other companies compete on price.
Interestingly, no smaller smartphone makers have made a real effort to break through by addressing one of smartphone users’ top pain points in a new and creative way… until now. More →