Think about how difficult it is right now to break into the smartphone market. You’ve got Apple and Samsung at the top of the pile in developed world, gobbling up well over 90% of the global smartphone market’s profits each quarter and toppling former heavyweights like BlackBerry, Microsoft and Palm. Then you’ve got established players like LG, Sony and HTC struggling beneath them. Despite their big budgets and sleek smartphones, they haven’t been able to get much traction at all in recent years.
At the low end of the market, you’ve got a slew of Chinese smartphone companies churning out shockingly capable handsets at rock bottom prices. Then you’ve got Xiaomi, which took the world by storm when it copied Apple’s every move but sold smartphones at half the price of the iPhone. But even Xiaomi’s sales have hit a wall, so the company is looking to expand its reach in search of growth.
Is there any room for another player in this crowded market? OnePlus found a niche by creating unique flagship-grade smartphones that appeal to hardcore Android fans but sell for far less than any high-end iPhone or Galaxy S handset. Now the company is back with the OnePlus 3, a stunning device that is easily OnePlus’s most impressive accomplishment to date. More →