After nearly a decade of research, development, and prototyping, Apple not too long ago decided to completely scrap its plans to release an HDTV. Instead, the company regrouped and decided to go all in with a multipurpose set-top box, the fruits of which were unveiled last month with the introduction of the fourth-gen Apple TV.
Though Apple may have abandoned its HDTV plans, it still has its eyes firmly set on the living room. In fact, the company’s new Apple TV is much better positioned to infiltrate the living room than an HDTV would have ever been. What’s more, going the set-top box route will also prove to be much more lucrative for Apple in the long run. In short, Apple abandoning its HDTV plans and going all-in with a completely revamped Apple TV was a stroke of genius.