Apple Music is an interesting beast. By any objective metric, Apple’s streaming music service is a success, what with more than 17 million subscribers attained in just a little over a year. But Apple isn’t a traditional company and, in turn, it’s not often held to a higher standard than most.
That said, some have pegged the rollout of Apple Music as something of a disappointment. In addition to early functionality problems and a myriad of UI choices, Apple Music still lags behind Spotify in terms of overall subscribers. Not too long ago, Spotify CEO Daniel Ek hinted via Twitter that his company now boasts more than 40 million paying subscribers. All the more impressive is that Spotify is growing at a faster clip than Apple Music, despite the latter’s reliance on exclusive releases from big name artists like Drake and Frank Ocean.