Movie critics have a difficult job. Remaining objective and viewing a film through the target audience’s eyes is no easy task, because we all inherently have biases when it comes to matters of opinion. In the case of big-budget blockbuster Batman v Superman: Dawn of Justice, critics by and large seem to have failed pretty miserably. The movie was panned by pros, earning it an abysmal 27% rating on Rotten Tomatoes. While their terrible reviews may very well have impacted audience sentiment, they did precious little to actually dissuade anyone from seeing the movie — it racked up nearly $873 million globally at the box office, making it the 46th highest grossing film in history.
And speaking of history… history is now repeating itself and giving us another gentle reminder that movie critics are pretty much useless. More →