Facebook Home Failure Lessons

Here’s what Facebook learned from the failed Home experiment

By on November 14, 2013 at 4:00 PM.

Here’s what Facebook learned from the failed Home experiment

No one was interested in Facebook Home — not smartphone owners, not smartphone vendorsFacebook even had to provide disgruntled Home users with a step-by-step guide to disable the software entirely. It stands to reason that the bungled launch would have turned Facebook off to the idea entirely, especially in light of how dominant its mobile app has become, but according to Facebook mobile engineering VP Cory Ondrejka, the company has “a better understanding of where to take Home in the future.” More →

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Facebook Home Study

Study: More than 90% of U.S. smartphone owners have no interest in Facebook Home

By on June 25, 2013 at 12:40 PM.

Study: More than 90% of U.S. smartphone owners have no interest in Facebook Home

Facebook had the right idea with its Facebook Home strategy, but the devil is always in the details. The company’s mobile software is incredibly invasive and most users who try it don’t seem to like it at all. And as for drawing customers in by selling smartphones with Facebook Home pre-installed, the company’s first effort with the HTC First was a monumental flop. Facebook indeed has quite a bit of work to do if it hopes to convince smartphone users to take another look at Facebook Home once it is updated, and a new study quantifies just how steep the hill is that Facebook will have to climb. More →

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Facebook Home Samsung Sony

Samsung, Sony and others said to have no interest in Facebook Home

By on June 24, 2013 at 3:10 PM.

Samsung, Sony and others said to have no interest in Facebook Home

Facebook once dreamt of making its Home software for Android available on a wide variety of smartphones out of the box, but that dream is becoming increasingly improbable with each passing day. The first handset to launch with Facebook Home pre-installed was HTC’s First and that phone was a complete flop, as BGR exclusively reported. News followed that Samsung rejected Facebook’s request to launch a new phone with Home preloaded, and now a new report from Digitimes suggests several other big smartphone makers including Sony, Huawei, ZTE and Lenovo are not interested in launching new phones that offer Facebook’s Android experience out of the box. Facebook has a lot of work to do to tweak Home and make it less invasive before users are willing to give it another try, and smartphone makers might be even harder to convince until the software gets some real traction.

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How To Disable Facebook Home

Facebook tells users how to run away from Home

By on June 3, 2013 at 3:40 PM.

Facebook tells users how to run away from Home

Facebook’s Home overlay certainly hasn’t been met with an overwhelmingly positive response so far, and now the company is letting users know that it’s okay to shut it off for a little bit if they find it annoying. In a post on its Facebook Mobile page, Facebook says that “if you need some alone time, simply turn off Home and use your phone as usual” with whatever version of Android you have installed on your device. In the comments under its main post, Facebook points to a step-by-step-guide that explains exactly how to disable Home or uninstall it completely. Facebook COO Sheryl Sandberg last week admitted there were several flaws with Facebook Home that the company is working to address but emphasized that Facebook is committed to sticking with the service and making it work better with users’ Android devices.

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Facebook Home Future Plans

Facebook plans to push forward with Home despite awful early reviews

By on May 30, 2013 at 10:20 AM.

Facebook plans to push forward with Home despite awful early reviews

Sure, Facebook Home has been flooded with one-star reviews on Google Play and its first flagship phone, the HTC First, will likely go down as one of 2013’s biggest bombs. That doesn’t mean Facebook plans to abandon Home anytime soon, however, and AllThingsD reports that Facebook COO Sheryl Sandberg on Wednesday defended the company’s first attempt at creating a Facebook-centric overlay of the Android home screen. More →

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Facebook Home Blocked

Google’s new Android boss says software like Facebook Home could be blocked

By on May 14, 2013 at 11:50 AM.

Google’s new Android boss says software like Facebook Home could be blocked

Android will likely always be open source, but just how open the platform will remain is an ongoing question. In a recent interview with Wired, Google’s new Android boss covered a lot of bases. He discussed the future of Android and dispelled speculation that it might merge with Chrome OS, but he also gave a somewhat unexpected answer to a question that many industry watchers have pondered for some time now: Just how open will Android be in the future? More →

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Exclusive
HTC First Discontinued

No Home for Facebook at AT&T: HTC First to be discontinued

No Home for Facebook at AT&T: HTC First to be discontinued

By on May 13, 2013 at 11:10 AM.

The HTC First, or “Facebook phone” as many prefer to call it, is officially a flop. It certainly wasn’t a good sign when AT&T dropped the price of HTC’s First to $0.99 just one month after its debut, and now BGR has confirmed that HTC and Facebook’s little experiment is nearing its end. BGR has learned from a trusted source that sales of the HTC First have been shockingly bad. So bad, in fact, that AT&T has already decided to discontinue the phone. More →

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Facebook Home Reviews

Another reason for Facebook Home’s rough start: The team behind it didn’t fully understand Android

By on May 13, 2013 at 10:20 AM.

Another reason for Facebook Home’s rough start: The team behind it didn’t fully understand Android

Facebook Home gave the world its first glimpse at the future of Facebook’s mobile strategy, and it shows a huge amount of promise. The flood of poor reviews from early adopters showed that Facebook still has a lot of work to do to tweak the software, however. According to a new report, part of the reason so many Android users disliked the first version of Facebook Home is because not everyone on the team behind the new Android software was well-suited to build Home. More →

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Facebook Home Criticism Acknowledged

Facebook owns up to Home flaws, vows to push out quick fixes

By on May 10, 2013 at 10:45 PM.

Facebook owns up to Home flaws, vows to push out quick fixes

It’s difficult to tell whether Facebook Home has been successful or not since it has been downloaded more than 1 million times so far but has also been bombed with negative reviews that could mean it has a short shelf life. Technology Review reports that Facebook is acknowledging that its first attempt at creating its own Android overlay has some flaws and it is vowing to fix them in future releases. More →

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Facebook Home Galaxy S4 HTC One

Is Facebook barking up the wrong tree with Home?

By on May 10, 2013 at 11:00 AM.

Is Facebook barking up the wrong tree with Home?

Is Facebook doing its homework? We trust that Facebook is analyzing usage stats when deciding which handsets to address with its Home rollout, but it seems odd that Samsung’s Galaxy S4 and the HTC One, which both became supported by Home on Friday, would be high on the list of devices used by hardcore Facebook addicts — the ones Home is likely best suited for. Home is an immersive software suite that takes over an Android phone’s home screen and app launcher, replacing them with a river of Facebook photos and a new launcher that provides quick access to various Facebook features. Could a Facebook takeover possibly be something the average Galaxy S4 or HTC One user is looking for? More →

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HTC First Sales Facebook

Facebook may have found its ‘First’ flop

By on May 8, 2013 at 1:25 PM.

Facebook may have found its ‘First’ flop

HTC’s “First” smartphone received mixed reviews from critics when it was released last month. The handset received praise for its affordable price — $99 with a new two-year agreement — and critics liked its decent internal hardware as well as the fact that it was running a nearly stock version of Android. Reviewers were less enthusiastic about the device’s rear camera and integrated Facebook Home software, however. BGR noted in a review last month that while Facebook Home is appealing for the frequent social network user, it is still a long way off from being a finished product. But despite the sizeable advertising budget, sales of the HTC First appear to be off to a slow start. AT&T this week slashed the price of the smartphone from $99 to $0.99 with a new two-year agreement and reduced the off-contract price from $450 to $350. Although no sales data has been released, the recent price cut suggests that Facebook may be in the midst of its First big mobile flop.

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Facebook Home Analysis

The reason Facebook Home exists

By on May 3, 2013 at 11:45 AM.

The reason Facebook Home exists

Facebook Home has its fair share of critics. But while I personally can’t stand Facebook as a service, I am not one of them. Home takes over the user’s Android smartphone and replaces the home screen with an unending stream of full-screen Facebook photos and status updates posted by friends. The first version of Facebook’s new Android software clearly has some kinks that need to be ironed out, but Facebook has more incentive than it could ever need to get the job done. More →

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