Nintendo only needs to sell one game with each Wii U to make console profitable
Nintendo only needs to sell one game with each Wii U to make console profitable
Nintendo’s Wii U is a capable little game console with a nifty touchscreen-equipped GamePad controller, but one thing it’s not is profitable off the bat. Traditionally, most console hardware is sold at a loss at launch because of high-cost components that provide cutting-edge graphics and processing power. To put it into perspective, it took five years for Microsoft’s (MSFT) Xbox business to become profitable and four years for Sony’s (SNE) PlayStation 3 to get out of the red. Nintendo’s modus operandi has always been to make a profit on every console it sells, so it was shocking to hear the Wii U would be sold at a loss. But Nintendo of America president Reggie Fils-Aime recently sat down with MercuryNews and set the record straight, explaining that the Wii U isn’t losing much money per unit sold. More →










