Even before Apple acquired Beats, there existed a loud contingent of audiophiles who were quick to dismiss Beats by Dre Headphones as overpriced pieces of junk with mediocre sound, at best. The popularity of Beats, they often argued, was nothing more than clever marketing ably masking a run of the mill product.
Marketing, as it turns out, was the one thing most everyone could agree Beats did exceedingly well. By getting its headphones into the hands of well-known sports stars and music personalities, Beats successfully crafted a brand image that conveyed luxury with a splash of street cred. But once we get past the Beats branding and look at the actual product itself, it turns out that Beats headphones aren’t quite as luxurious as you may have initially thought.