The next big thing in automotive will be self-driving cars – make that eco-friendly self-driving cars – and several companies are working on such consumer products. But it’s not traditional carmakers that are at the forefront of this next innovation. Instead, tech firms that have no experience building a car, including Google and Apple, are expected to reshape the car industry. At the same time, the well-established automakers aren’t sitting idly by, with various brands already announcing plans to come out with self-driving and/or electric vehicles. And, naturally, there’s Tesla, a newcomer in the car business that’s already annoying competitors with its inventions, including self-driving features for its all-electric models.
Apple is already rumored to partner up with a yet-to-be-disclosed car maker for its first car, and Google might be doing the same thing. The difference is that Google already has a self-driving car prototype in testing, and has been testing the technology for quite a while and that there’s already a big name interested in Google’s car business: Ford. More →