Fitbit News

Fitbit has doubled down on a losing strategy

Through years of hard work and good hardware, Fitbit has achieved the “Kleenex status” of having an entire genre of devices associated with its brand. But it’s now facing existential competition from Apple >>

Pebble is Kickstarter’s worst failure

The biggest problem with crowdfunding websites is trust. It’s a tricky proposition for companies to begin with: we have an idea; give us a bunch of money well in advance, and we’ll give >>

One woman’s Fitbit just decided a criminal case

Never lie while wearing a Fitbit. That’s one of several takeaways from a recent case in which a woman who claimed to have been pulled out of her bed and sexually assaulted was >>