There’s a rule in political campaigns that if you’re defensively explaining yourself all the time, that means you’re losing. If that rule holds true in the fast food world, then McDonald’s must really be in a world of hurt right now. Harry McCracken posted a picture on his Twitter account that shows McDonald’s has started creating paper placemats at its restaurants whose sole purpose is to debunk nasty Internet rumors about its food. More →
As we’ve observed recently, McDonald’s hasn’t been doing so well. Whether it’s been releasing defensive informational videos explaining why its french fries need to contain 19 (!!) different ingredients, or whether it’s tried to lure foodies into its restaurants with promises of kale, the iconic Golden Arches are undergoing a profound brand identity crisis. More →
McDonald’s is in bad shape right now and it has nothing to do with the silly-looking new Hamburglar mascot. Faced with slumping sales, the fast food giant has been scrambling around trying to come up with a way to rebrand its image to bring more customers back to its franchises. However, we never realized how desperate McDonald’s was until this morning when we read a Reuters report over at CNBC that revealed the company is actually going to start trying to sell kale at some locations in Southern California. More →
Give McDonald’s credit: It knows exactly what people are looking for on April 20th. Per Nasdaq, it seems McDonald’s has picked the infamous stoners’ holiday as the day to start trying out its all-day breakfast program at certain locations in San Diego. This means that everyone who’s celebrating 4/20 on Monday in San Diego will be able to buy Egg McMuffins, Hotcakes and Sausage McGriddles no matter what time of day it is. Dude, what could be better? More →
Ever make homemade french fries? It’s pretty easy, actually — just cut up some potatoes into thin strips, dump them into a pot full of boiling oil, remove them when they turn a golden brown and then salt them to your tastes. So really, that’s three basic ingredients: Potatoes, oil (peanut and canola both work fine) and salt. If you’re McDonald’s, however, it takes an insane 19 different ingredients to make something that should be an incredibly simple meal. More →
Over the years, countless food items have come and gone from McDonald’s finely-tuned menu, but one franchise owner in the Midwest decided that the McPizza was more than just a fad. That’s right — the McDonald’s pizza that you knew (and loved?) in the ’90s is still on the menu, but only at two U.S. locations.
McDonald’s is really getting sensitive to accusations the quality of its food because it’s just put out its second video in recent weeks explaining to us how its meat-based food products are actually made from real meat. This time, McDonald’s takes us on a tour of a Tyson plant in Tennessee to reveal the magic behind its famous deep-fried meat globules. More →
It’s tough being a fast-food chain in the Internet age where viral videos can seemingly pop up overnight that purport to show that your food is actually made from styrofoam and cardboard compounds. McDonald’s was recently the target of such a dastardly smear campaign, which is why it’s put together an incredible video that proves once and for all that its McRib sandwiches are actually made from meat. More →
Apple has surpassed Google as world’s most valuable brand, according to advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” study. Apple’s brand value has ballooned 859% since 2006, and increased 84% to $153.3 billion this year. Tech companies dominate the rankings: AT&T, China Mobile, IBM, and Microsoft all have spots in the top-10 most valuable brands list, and McDonald’s is the only non-tech brand in the top-5. Google had reigned supreme for the past four years before being displaced by Apple, and Amazon surpassed Walmart to become the No. 1 retailer. Hit the jump for the full report from WPP.
Zuners old and new will be happy to learn that moving forward, getting your calories on is no longer a roadblock when it comes to hitting the Zune Marketplace on the go. While AT&T goes back and forth with free WiFi for iPhone users at Starbucks, Microsoft is moving full speed ahead by signing a three-year deal that will allow all Zune users to access WiFi at any WiFi-equipped McDonald’s absolutely free of charge. Hmm, we wonder which will kill you faster, Starbucks or McDonald’s? While the Zune doesn’t have a web browser, users will have speedy access to the Zune Marketplace in the event that the background music at McDonald’s just isn’t providing the right vibe as you devour your Big Mac. Patrons can now browse the Marketplace catalog, download new tracks and even use the sweet new Buy from FM feature with what will surely be a pretty wide open pipe. Everything is coming up Zune lately, huh? Free WiFi with your burgers, updated models and the 3.0 software is even available for download from the Zune site and now. Keep it coming, Microsoft.