Samsung’s battle to regain the trust of consumers after its Galaxy Note 7 ordeal will be a long and grueling one. There’s no question whatsoever that the company grossly mishandled things after reports of exploding handsets first started to emerge. Instead of recalling them and taking its time to investigate the cause of the Note 7 fires, Samsung rushed to issue replacement phones — and we all know what happened next.
A recent survey found that a whopping 40% of current Samsung phone owners in the US said they would never buy another Samsung phone, but opinions are heated right now so that figure is almost certainly inflated. If any company has the marketing budget and the product catalog to endure this debacle, it’s probably Samsung. And as the company begins its daunting climb, some good news has already emerged in its home country of South Korea. More →