Not long after official word started to circulate earlier this month that Fitbit had reached a deal to be acquired by Google for $2.1 billion, some users started promising to abandon the company >>
Fitbit News
Google acquires Fitbit for $2.1 billion
Google has really begun to focus more on hardware in recent years, which isn’t much of a surprise since it’s the only other company at the moment that’s capable of pulling off what >>
Fitbit unveils four new wearable devices that won’t break the bank
Fitbit is making a play for new customers who don’t currently sport one of the company’s wearables on their wrists by unveiling four new, more affordable devices today. These include a smartwatch and >>
Fitbit shares got crushed by the Apple Watch Series 4 announcement
Poor Fitbit. The company’s stock price took a 7 percent hit after Apple unveiled its new health-focused and feature-packed Watch Series 4 Wednesday during the company’s annual fall showcase, with the upgraded watch >>
Fitbit’s $200 Versa looks like the love child of an Apple Watch and a Pebble
Fitbit on Tuesday unveiled its newest Apple Watch competitor that sells for just $199.99. The Versa looks just like Apple’s wearable from a distance, but also like the Pebble Steel. Upon closer inspection >>
Fitbit has doubled down on a losing strategy
Through years of hard work and good hardware, Fitbit has achieved the “Kleenex status” of having an entire genre of devices associated with its brand. But it’s now facing existential competition from Apple >>
The best fitness trackers 2017
Whether they’re counting your steps or helping you keep caloric tabs on that late-night McDonald’s trip, fitness trackers have taken the guesswork out of personal health. Now, we’ve taken the guesswork out of fitness trackers. >>
Uber, 1Password, Fitbit and OKCupid user data exposed by massive security flaw
The good news is that hackers do not appear to have taken advantage of a severe Cloudflare security bug that would have given them access to sensitive customer data including passwords and authentication tokens. The >>
