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Fitbit News

Google acquires Fitbit for $2.1 billion

Google has really begun to focus more on hardware in recent years, which isn’t much of a surprise since it’s the only other company at the moment that’s capable of pulling off what >>

Fitbit has doubled down on a losing strategy

Through years of hard work and good hardware, Fitbit has achieved the “Kleenex status” of having an entire genre of devices associated with its brand. But it’s now facing existential competition from Apple >>

The best fitness trackers 2017

Whether they’re counting your steps or helping you keep caloric tabs on that late-night McDonald’s trip, fitness trackers have taken the guesswork out of personal health. Now, we’ve taken the guesswork out of fitness trackers. >>