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Fitbit

Google Acquires Fitbit

Google acquires Fitbit for $2.1 billion

November 1st, 2019

Google has really begun to focus more on hardware in recent years, which isn’t much of a surprise since it’s the only other company at the moment that’s capable of pulling off what Apple has. By controlling the hardware and software sides of its products, devices like iPhones and the Apple Watch offer experiences that …

Fitbit acquisition

Google considers buying Fitbit as time runs out for the wearable company

October 28th, 2019

Google started offering hints earlier this year that it wanted to finally make a serious push into wearables of its own, thanks to clues like the company’s job listing spotted back in February that sought someone for the position of wearables vice president. And when you couple that with Google’s $40 million acquisition of Fossil’s …

Fitbit Versa 2

Fitbit’s new Versa 2 looks like a serious Apple Watch rival

August 28th, 2019

Apple is expected to introduce new Apple Watch models at its annual September unveiling of new iPhones and other products, but Fitbit decided to go ahead and get the jump on the company by teasing a forthcoming Versa 2 smartwatch. It will cost $199.95 and launch on Sept. 15 – with a ton of features …

Fitbit new trackers

Fitbit unveils four new wearable devices that won’t break the bank

March 6th, 2019

Fitbit is making a play for new customers who don’t currently sport one of the company’s wearables on their wrists by unveiling four new, more affordable devices today. These include a smartwatch and three activity trackers, one of which is meant for kids to help them start learning healthy habits early. The news comes at …

Fitbit stock dived

Fitbit shares got crushed by the Apple Watch Series 4 announcement

September 13th, 2018

Poor Fitbit. The company’s stock price took a 7 percent hit after Apple unveiled its new health-focused and feature-packed Watch Series 4 Wednesday during the company’s annual fall showcase, with the upgraded watch representing perhaps Apple’s most aggressive push yet into the consumer health space. The features in Apple’s Watch 4, pricing for which starts …