The seventh chapter of T-Mobile’s “Un-carrier” story is unfolding live right now in San Francisco, where CEO John Legere is hosting a press conference to discuss the carrier’s next big disruption. This time around, T-Mobile’s big announcement is a three-pronged attack on stragglers who still think its network is inferior and refuse to take an iPhone 5s for a free test drive. And in doing so, T-Mobile is once again offering its subscribers several benefits that rival carriers simply can’t match.
T-Mobile is hosting a press conference on Wednesday afternoon to reveal the seventh big “Un-carrier” move in the company’s bid to disrupt the U.S. wireless industry and turbocharge its subscriber growth in the process. There’s no telling what the scrappy nationwide carrier will announce this time around, but one thing is certain: T-Mobile CEO John Legere will be very entertaining (and very NSFW), regardless of what he’s talking about. More →
It was mentioned in the company’s keynote as something of an afterthought, but for travelers, it was the one line that piqued the most interest: The iPhone 6 and iPhone 6 Plus will support Wi-Fi Calling. For those who stay home — and are fortunate enough to call a place home that also has excellent mobile reception — the allure of Wi-Fi Calling is limited. In fact, you probably glossed right over it. But for those who routinely travel outside of their home nation’s borders, Wi-Fi Calling is one of the holy grails of mobile telephony. Despite being available for years now on select handsets at T-Mobile, the iPhone’s lack of support was a major hurdle in it gaining steam.
Now, the iPhone 6 and 6 Plus will support it, which is a tremendously great thing. The downside? Only T-Mobile in the United States and EE in the United Kingdom are supporting it at launch, and no other carrier has come forward suggesting that they’ll follow suit anytime soon. More →
With less than 24 hours before the iPhone 6 is finally made official, many iPhone owners are looking to unload their old devices in order to mitigate the cost of a new phone — especially the 5.5-inch iPhone 6, rumored to cost $100 more than the 4.7-inch model. There are countless vendors that would be more than happy to snap up your iPhone 5, but before you take the first offer, it’s worth shopping around. More →
Last week marked the first time in a long time that Sprint really got serious about offering competitive data plans for both individuals and families, highlighted by its new $60 unlimited data plan for individual subscribers. But if you were expecting T-Mobile to take this challenge lying down — and really, based on its actions over the past 18 months, why would you? — then you’re about to be sorely disappointed. More →
Things have been going very poorly for Sprint for the last several years and T-Mobile is eager to kick the company while it’s down. T-Mobile on Thursday announced a new program that would give free data plan upgrades to its Simple Choice customers if they refer friends from other major carriers — and T-Mobile made sure to pay special attention to disgruntled Sprint customers. More →
T-Mobile and its chief executive John Legere love bashing rival wireless carriers for a wide range of reasons. Among them, of course, has been the lack of truly unlimited data at Verizon Wireless and AT&T. Both of the nation’s top wireless carriers still offer unlimited data to subscribers with grandfathered plans, but they slow data speeds after a certain threshold has been reached — a practise called throttling. Now, it looks like T-Mobile is getting ready to do a bit of backtracking as it prepares to begin throttling its “truly unlimited” data plans for some users. More →
New Sprint CEO Marcelo Claure isn’t in an enviable position — his mobile data network is consistently ranked at the bottom of network speed studies and his carrier as a whole has been shedding subscribers like crazy for years. Added to all this, he’ll have to face the constant taunts from T-Mobile CEO John Legere, who has ruthlessly trolled Sprint by bashing its “Framily” program and urging its customers to “Sprint like hell” away from the carrier. If Claure’s reign as Sprint’s CEO is truly to be a success, then he won’t only help Sprint improve its network and add subscribers again but he’ll also get Legere to shut his trap and get the rest of the mobile industry to take Sprint seriously again. More →
Now that cell phone unlocking is again legal in the U.S., many smartphone users may be interested in unlocking their devices, either for carrier switching purposes, or for selling their old devices that were purchased with a new contract, and thus were locked to a certain operator. Luckily, for T-Mobile subscribers, there’s an app for that which was specifically conceived by the carrier to allow users to easily unlock a handset. However, the app has one huge limitation. More →
Although AT&T is still probably T-Mobile’s favorite target, the scrappy “Uncarrier” also can’t resist taking shots at rival Sprint, particularly after Sprint unleashed its widely panned “Framily” ad campaign onto the world. And on Thursday, T-Mobile found a brand-new way to beat up its dilapidated rival: By crowing that it now boasted more prepaid wireless subscribers than its former would-be merger partner. More →
Plenty of people seem happy that Sprint has decided to nix its merger with T-Mobile and now we have yet another reason to celebrate the ill-fated deal’s demise: It could spark an even bigger mobile price war. Reuters, via CNBC, reports that Wall Street analysts are fretting that the collapsed merger is going to lead to more intense competition between the major wireless carriers, which will mean lower prices for consumers and lower profit margins for the wireless providers. Heaven forbid! More →
Welcome to the American wireless industry, Marcelo Claure — hope you don’t mind being ridiculed nonstop by one of your top rivals. Hours after Claure was officially announced as Sprint’s new CEO, T-Mobile CEO John Legere decided to greet him using the same tactics that he’s used to become close friends with Verizon CEO Lowell McAdam and AT&T CEO Randall Stephenson. In other words, Legere decided to ruthlessly troll him on Twitter. More →