What if, with a comparatively minuscule investment, a wireless carrier could increase its network coverage dramatically without building a single new cell tower or working out any new licensing deals? It might sound impossible, but T-Mobile did exactly that last week when it announced plans to “unleash” Wi-Fi.
The company’s “Un-carrier 7.0” event was quite entertaining, as all events led by T-Mobile CEO John Legere are. But this is about much more than entertainment. In an industry dominated by risk-averse giants that are perceived as anything but consumer friendly, T-Mobile is forcing change that, for the most part, benefits subscribers as much as it benefits the company’s bottom line.
And T-Mobile’s latest big Un-carrier move fits that mold perfectly. More →