It’s actually been a reasonably decent year for ads, as there hasn’t been anything as godawful as 2013’s creepy Galaxy Gear ad or Sprint’s tragicomic Framily ad campaign. That said, there were definitely some major advertising clunkers in 2015, highlighted by some subpar efforts from McDonald’s, HTC and (of course) Sprint. More →
HTC has seemingly gone to a dark place as it looks to reverse what has now become a years-long downward sales trend. Ahead of the launch of its latest smartphone, the HTC One A9, a series of leaks made it appear as though the phone would be the most shameless iPhone copy the world had ever seen. Then HTC officially unveiled the phone and the leaks were confirmed: the HTC One A9 indeed turned out to be an iPhone copy so shameless that it would even make Samsung blush.
An executive at HTC went on record to deny that the A9 is an iPhone copy, but we all know the truth. And now, building on my theory that HTC is actually just trolling us all, the company has copied an iconic Apple commercial to advertise its iPhone copy. More →
Oh, HTC. Ever since a series of leaks revealed the company’s new HTC One A9 smartphone, just about everyone who’s seen the new handset has said the same thing: it’s an iPhone 6 clone. A picture is worth a thousand words and just look at the photo above — both of those sleek smartphones were designed by Apple, but only one of them was actually made by Apple.
There are some big-time HTC fans who have come to the company’s defense, but now HTC has decided to speak for itself as one brave executive swallowed his pride to defend his company’s new smartphone. More →
There are so many things that HTC used to be so good at, but several of the company’s strengths have become weaknesses in recent years. I’m not just talking about selling phones, though that task has indeed become increasingly difficult for HTC as Apple and Samsung apply global pressure at the top and no-name Chinese vendors eat up the bottom and middle of the Eastern market. I’m talking about hardware and software design, which could once both be counted among HTC’s strong suits.
The HTC One M7 and M8 were fantastic phones, and reaching back even further, HTC’s Windows Mobile phones and its early Android phones were often ahead of their time and a cut above rival handsets. With the One M9, HTC had a lapse in judgement at the worst possible time, and while the new HTC One A9 does sport a terrific design it isn’t HTC’s design, it’s Apple’s.
Since I first saw the phone in a series of leaks, I found myself reminiscing about HTC phones of old and it got me thinking: HTC just copied the iPhone 6/6s, but there are a few things about HTC’s handsets that I really wish Apple would copy on the iPhone. More →
Android fans can be very fickle. While Apple fans dutifully line up every year or two to buy the newest iPhone, many hardcore Android fans are only loyal to the company that’s producing the best phone right now. Two years ago, HTC was the darling of these fans because its HTC One M7 was simply a beautiful premium phone that came out at a time when Samsung was still releasing devices marred by cheap-feeling plastic. Even one year ago, HTC was still in many Android fans’ good graces because the One M8 was a significant improvement over the M7 and was one of the very best smartphones to come out last year.
The last thing that I wanted to do was confirm that HTC’s newest phone looks exactly like an iPhone 6. But after spending some hands-on time with the device last week, I’m finding it impossible to see anything else when I look at it.
The protruding camera, the antenna lines, the aluminum housing — HTC says that it’s taking back a design that it pioneered, but everyone else is going to shout “copycat.” It’s a shame, too, because the HTC One A9 is not a bad phone. More →
Plenty of pundits claim that Samsung rose to the top of the smartphone industry in part because it copied Apple’s iPhone line. It’s hard to argue with evidence like a top-secret 132-page document Samsung made to show its engineers how to copy the iPhone pixel by pixel. HTC is having a tough time keeping pace with its rivals and now that the company finds itself in a very difficult position — shipments are still sinking and its 2015 flagship phone didn’t help at all — it looks like the Taiwan-based vendor is going to take a page out of Samsung’s book… by taking a page out of Apple’s book. More →
Samsung created a top secret 132-page document to show its engineers how to copy the iPhone pixel by pixel, and the company still never managed to pull off anything that was anywhere near as shameless as the iPhone ripoff HTC is about to unveil. Seriously… just look at this thing. More →
Things are not going well right now for HTC, which makes what are indisputably some of the best smartphones in the world. The company’s problem — apart from the fact that it thought releasing a flagship phone that’s barely an update from last year’s model was a good idea mid-tailspin — is that it simply doesn’t have the size or marketing budget to battle Samsung in the Android market.
However, it looks like things are about to take an interesting turn: Just as Samsung ripped off Apple’s iPhone to aid in its climb to the top (remember that damning 132-page internal report on how to copy the iPhone pixel by pixel?), it appears as though HTC is preparing to follow suit as it struggles to regain its footing in the smartphone market it once briefly led. More →
If you thought companies like Samsung and Xiaomi were shameless with their iPhone ripoffs, wait until you see what HTC has been cooking up behind closed doors. Nothing has been confirmed just yet, but newly leaked photos appear to HTC’s new flagship smartphone for the second half of 2015… and by the looks of things, it’s basically an iPhone 6 that runs Android.
And once again, we have to ask… why does every Android phone company think it can be Apple?
HTC is probably fully aware that it lost the battle with Samsung this year, as the HTC One M9 failed to impress buyers in a manner similar to the Galaxy S6 family. Now, a new report indicates that the Taiwanese company is already working on a powerful new flagship device, a phablet that will sport high-end specs and a crazy new name. More →
Say a prayer for HTC — it’s entered the same black hole that once consumed BlackBerry and Nokia. Per The Guardian, HTC last quarter suffered a net loss of Tw$8 billion (USD$253), the company’s biggest net loss ever. The company’s smartphone business is getting hammered by low-cost competitors such as Xiaomi and now it’s apparently pinning its hopes for a turnaround on its HTC Vive virtual reality headset. More →
There are times when I feel bad about bashing HTC. The company makes some terrific hardware and is filled with smart and talented people who have a passion for designing great products. However, HTC’s latest move to spam users with advertisements in their notifications center is something that is so self-destructive that the company needs to be told that it’s a bad idea. More →