Samsung skyrocketed to the top of the smartphone industry thanks in large part to two major strategic shifts. First, it spent tens of billions of dollars to market and advertise its devices. Second, it re-engineered its smartphone hardware and software to more closely resemble Apple’s iPhone. Some have tried to rewrite history a bit, but anyone who watched Samsung’s products evolve knows that there’s not much to be said in the way of rational arguments to the contrary.
Well, HTC doesn’t have tens of billions of dollars to dump into marketing and advertising. But as the company continues the struggle to regain its footing in an increasingly competitive industry, HTC has turned to the iPhone for help. More →