Things just don’t seem to ever go right for HTC, do they? Just as it’s been generating a lot of hype and acclaim for its new HTC One (M8) flagship smartphone, it looks like the man behind the One (M8)’s killer design is leaving the company. The Verge reports that Scott Croyle, who has “led HTC’s industrial design and user experience teams since his One & Co studio was acquired in 2008,” will be departing the company to work on unspecified new projects. More →
No matter how positive the reviews are for its products, HTC can’t seem to break out from behind the shadow of Samsung. Without a veritable army of devices flooding store shelves, it’s difficult for any phone maker to make an impact in the Android smartphone market. But HTC believes that by closing the gap on dedicated cameras, it can attract an even wider audience while trumping the competition. More →
Is HTC finally, at long, long last, going to get a decent marketing campaign? The Wall Street Journal reports that HTC has officially brought on Paul Golden, Samsung’s former U.S. marketing chief, to be a consultant to HTC chairwoman Cher Wang. During his time at Samsung from 2008 through 2012, Golden was instrumental in establishing the company’s Galaxy brand as the main alternative to Apple’s iPhone through a series of first-rate ads that often took humorous shots at Apple fans’ expense. What this means for HTC’s future marketing efforts is unclear but we can bet that there won’t be any more horrendous Robert Downey Jr. spots or ads about Hipster Troll Car Washes going forward.
For smartphone fans around the world, things really started to get interesting over the past couple of months. First, Samsung unveiled its new Galaxy S5 flagship smartphone in late February, revealing a smartphone that was quite impressive and touted a number of great new features, but failed to live up to the hype stirred up by dozens of rumors. Then, HTC unveiled its own flagship phone, the HTC One (M8), and launched it the very same day.
We called HTC’s new handset the best Android phone on the planet when we published our in-depth HTC One (M8) review. But now HTC’s flagship handset finally has some serious competition in the Galaxy S5.
The new M8 and Samsung’s Galaxy S5 went on sale within weeks of each other and there is little question that these two smartphones are the best all-around Android phones in the world at the moment. But when it comes to wearing the crown, there can be only one.
So, which next-generation flagship smartphone is the best in the business right now? More →
The HTC One (M8) might not be the breakout hit that the company was looking for, but HTC isn’t throwing in the towel quite yet. According to a report from TMTpost, HTC is preparing a plastic version of the HTC One (M8) for release as early as next month. The specifications for the plastic model should be identical to those of the metal One (M8) — the difference comes in the price tag. More →
HTC’s new flagship smartphone is the best Android phone the world has ever seen. The HTC One (M8)’s design is sleek and elegant, the build is fantastic and the software includes a number of great new features. The camera, however, is a mixed bag. HTC’s new Duo Camera technology includes a second lens that collects depth information and facilitates some pretty awesome effects, but we found the quality of photos and videos captured by HTC’s UltraPixel camera to be lacking.
Some people have seen much better results than we did with the M8’s camera, however, and now one blog has put together a nice quick guide to help users get the most out of the camera on HTC’s new flagship smartphone. More →
It appears that not all HTC One (M8) handsets are created equal, at least in the U.S., where Sprint has apparently scored an exclusive version of the handset that packs Harman/Kardon speakers. The news was tweeted earlier this week by gadget leaker @evleaks and was then confirmed on the xda-developers forums. More →
Hey, remember when HTC went out and snagged Robert Downey, Jr. for what was supposed to be a major $1 billion marketing campaign? And remember how the only thing that came from it were utterly nonsensical ads that barely even made mention of any of HTC’s products? If not, we don’t blame you: It’s something we’d like to forget as well. It’s been months since HTC’s marketing team unleashed the Downey-led Hipster Troll Carwash ads onto the world and now the company is finally back with a new promotion featuring Downey and it might be the single most depressing spot for a smartphone we’ve ever seen. More →
The launch of HTC’s new flagship smartphone was accompanied by some of the most enthusiastic reviews I can recall seeing in recent history. In my own HTC One (M8) review, I called the M8 the best Android phone the world has ever seen. Other reviews from tech sites and newspapers said much of the same — but as far as HTC is concerned, all that praise is for naught if it doesn’t translate into retail momentum.
So it must have been quite troubling for HTC, then, when a report emerged last week suggesting that the One (M8) was off to a very slow start in the United States. The source of the report was questionable, however, and the M8 hadn’t yet been made available in most carrier stores.
Is the M8 really off to a slow start, or has HTC finally struck a chord with consumers?
During an exclusive interview with HTC America president Jason Mackenzie and VP of North America marketing Erin McGee, I sought to answer that question. More →
There is a key aspect of the smartphone experience that is often overlooked by users despite the fact that it has a huge impact on the user experience. While there are dozens of factors that affect the perceived responsiveness of a smartphone, a device’s touch response is an area that is key. Apple’s iPhone line has historically had a big advantage over most Android phones in this area, and it’s one of several main reasons iPhones often feel more responsive and fluid than many Android devices. There has recently been a changing of the guard when it comes to touch response, however, and now there’s a new sheriff in town. More →
Android fans lusting after HTC’s gorgeous new One (M8) hardware but looking for a more traditional Android experience without coughing up $700 up front now have cause for celebration. Thanks to some hard-working hackers over on the XDA Developers forum, HTC One (M8) owners can now convert their handsets into the nearly stock Google Play edition simply be following a guide and installing a tweaked Android build. More →
HTC on Monday announced its financial results for the first quarter of 2014, having recorded the second down quarter of its history as a public company. The smartphone maker posted a first-quarter loss of NT$1.88 billion, or roughly $62 million in USD. Analysts were expecting the company’s loss to be narrower at NT$1.59 billion. In the year-ago quarter, HTC managed a small profit of NT$85 million. More →