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Watch: Good luck figuring out what’s going on in these 10 new HTC One M9 promos

HTC One M9 Video

HTC and Robert Downey Jr. have something of a history together, and so far it has yielded a series of bizarre device advertisements that do precious little to actually… advertise devices. Instead, the company’s RDJ campaign has been a brand awareness effort of sorts, however successful or unsuccessful it might be at this point.

As weird as the ads have been so far, though, you’ve never seen anything quite like the 10 new promo videos HTC and Robert Downey Jr. just released for the HTC One M9.

At least, we think they’re meant to promote the HTC One M9. You be the judge.

DON’T MISS: Deal alert: The world’s best Android tablet is on sale for $50 off at Amazon

The series of 10 videos stars Downey Jr. in a number of nonsensical roles, all of which take place in a hotel room. We’re not sure how well they promote HTC’s upcoming new flagship M9 smartphone, but they’re certainly… interesting.

All 10 videos can be seen in the YouTube playlist embedded below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.