A few weeks ago, Christopher Mims of The Wall Street Journal penned a bizarre and borderline embarrassing opinion piece arguing that Apple should abandon its Mac business entirely. The reasoning? Apple should ostensibly “focus on products that represent the future.”
Perhaps appreciating the shaky foundation upon which his arguments lie, Mims’ piece begins with a plea for to readers to “indulge” him. Not surprisingly, what ultimately follows is nothing more than an exercise in absurdity.
I was reminded of Mims’ piece yesterday in light of reports that the entire PC market, save for Apple, is imploding. While every PC manufacturer on the planet is experiencing a year over year decline in growth, Apple’s Mac business is actually growing. In light of that, I thought it was worth re-visiting Mims’ piece in an effort to show why the Mac remains an ongoing, integral, and strategic part of Apple’s business and bottom line.