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Apple Watch Series 9: Ban, price, colors, watchOS 10, release date, and more

Updated Feb 15th, 2024 1:15PM EST
Apple Watch Series 9
Image: Apple Inc.

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During Apple’s Wonderlust event, the company announced the Apple Watch Series 9. With a few hardware changes, this device marks the first carbon-neutral product by the Cupertino firm. Here’s everything we know about this product, including specs, release date, price, watchOS 10, and more.

Apple Watch ban in the US

Apple Watch Series 9, Ultra 2, ban in the USImage source: Apple Inc.

On December 18, Apple announced it might stop selling the Apple Watch Series 9 in the United States due to a legal battle. According to a statement, the company would stop selling these smartwatches as soon as 3:0. p.m. ET on Thursday, December 21, while in-store inventory would not be available from physical Apple locations after December 24.

In October, the US International Trade Commission agreed that Apple infringed two of Masimo’s blood oxygen patents. This decision was sent to Biden’s Administration for the Presidential Review Period, which expired on December 25.

The President decided not to revoke ITC’s decision. For a few days, Apple removed the Apple Watch Series 9 and Apple Watch Ultra 2 from sales. Then, the US Court of Appeals for the Federal Circuit paused the import ban as it considered Apple’s request to continue selling the smartwatches during the appeal process.

By mid-January, the court officially denied Apple’s request. As a result, Apple Watch models with blood oxygen features were once again halted as of January 18 at 2:00 PM PT / 5:00 PM ET. With that, Cupertino is now selling these devices in its stores without this technology.

That said if you need to buy a Series 9, buy it at a third-party store, such as Amazon, Target, or Walmart, as they still can sell the model with a blood oxygen monitor.


Image source: Apple Inc.

Apple Watch Series 9 follows the Apple Watch Series 8 and Apple Watch Series 7 and maintains the exact case sizes for users to choose from 41mm and 45mm. The difference is that the display has a new maximum brightness of 2,000 nits – twice as much as the previous generation. In addition, the screen can now shine as low as one nit, which is perfect for dark rooms or early mornings.

Like previous years, Apple offers the Apple Watch Series 9 in aluminum, which features a thick front crystal with a flat base and robust geometry for durability and crack resistance with Ion-X front glass, and stainless steel with sapphire front crystal. The titanium finish is now exclusive to the Apple Watch Ultra.


For the aluminum Apple Watch Series 9, it is available in the following colors:

  • Starlight
  • Midnight
  • Silver
  • Pink
Image source: Apple Inc.

For the stainless steel version, you can find it in:

  • Gold
  • Silver
  • Graphite

Apple Watch Series 9 is carbon-neutral

Apple Watch Series 9 is carbon neutralImage source: Apple Inc.

As part of Apple 2030, the Apple Watch’s carbon footprint has significantly decreased. Emissions were reduced from the three biggest sources of greenhouse gases — materials, electricity, and transportation. The small amount of emissions remaining are offset by high-quality carbon credits from nature-based projects. Apple Watch packaging has been redesigned to be 100 percent fiber-based, and a new logo on the packaging indicates carbon-neutral models.

Apple says that each carbon-neutral Apple Watch model meets the following strict criteria:

  • 100 percent clean electricity for manufacturing and product use
  • 30 percent recycled or renewable material by weight
  • 50 percent of shipping without the use of air transportation

These combined efforts result in at least a 75 percent reduction in product emissions for each model. To select a carbon-neutral Apple Watch Series 9, users must choose an aluminum version paired with a new Sport Loop.

New processor and ultrawide-band chip unlock new features

Apple Watch Series 9 S9 chipImage source: Apple inc.

S9 processor

After a few years of no processor upgrades, Apple is giving us a new, powerful S9 SiP with 64GB of storage. This chip is faster, more efficient, and unlocks new features. With a new 4-core Neural Engine, it can process machine learning tasks up to twice as fast when compared to its predecessor. These are the highlights:

Double tap gestures: Users can easily control the Apple Watch Series 9 using just one hand and without touching the display by tapping the index finger and thumb of their watch hand together twice to quickly and conveniently perform many of the most common actions on the Watch. The faster Neural Engine enables this new double tap gesture, which processes data from the accelerometer, gyroscope, and optical heart sensor with a new machine learning algorithm.

Image source: Apple Inc.

On-device Siri: For the first time on Apple Watch, Siri requests can be processed on the device. For requests that do not require information from the internet, such as starting a workout or setting a timer, Siri does not rely on Wi-Fi or cellular networks, resulting in quicker and more reliable responses. In addition, dictation is up to 25% more accurate than the previous generation. Users can even use Siri to access data from the Health app for health and fitness queries.

Brighter display: As mentioned above, the power-efficient S9 chip increases the maximum brightness of the Apple Watch while maintaining its all-day battery.

Second-gen ultrawideband chip

Apple Watch Series 9 U2 chipImage source: Apple inc.

Find your iPhone: With a second-generation Ultra Wideband chip, it enables Precision Finding for the iPhone 15 family, which gives you distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone.

HomePod integration: UWB also brings deeper integration between Apple Watch and HomePod. When an Apple Watch user gets within 4 meters of a HomePod playing audio, Apple Watch Series 9 will launch Now Playing to control the media. Or if nothing is playing on HomePod, media suggestions will appear at the top of the Smart Stack.


As rumors pointed out, Apple, indeed, did not add new health sensors to the Apple Watch Series 9. That said, this is everything you get with this Watch:

  • High and low heart rate notifications
  • Irregular rhythm notification
  • Cardio fitness notifications
  • Temperature sensing
  • Emergency SOS
  • International emergency calling
  • Fall Detection
  • Crash Detection
  • High-g accelerometer

Battery and connectivity

Apple Watch Series 9 maintains the same "all-day battery life"Image source: Apple Inc.

Apple also didn’t change the battery and connectivity specs. You can have Apple Watches with GPS or GPS + cellular connectivity. Cupertino promises an all-day battery of up to 18 hours or up to 36 hours in low-power mode.

The Apple Watch Series 9 also gets fast charging, so you can always have your Watch on whenever needed.

watchOS 10 powers Apple Watch Series 9

Since the Apple Watch Series 9 won’t have groundbreaking hardware functionalities, Apple is betting on improved watchOS 10 features to make this device more enticing. With watchOS 9, Apple expanded its Sleep functionalities, revamped Watch Faces, and a new Medications app.

This time, Apple says that “virtually every app has been rethought.” With that, these apps use the entire screen to create new places for content, so you can see and do more, which is especially useful for a larger Apple Watch display. In addition, Apple added two new Watch Faces, Pallet and Snoopy.

watchOS 10 new gestures on Apple WatchImage source: José Adorno for BGR

With Smart Stack widgets, you get the information you need below any Watch Face. You just need to turn the Digital Crown to reveal widgets in the Smart Stack. It includes multiple timers, your next meeting, music playing, and more.

The Control Center is now available when pressing the side button. Pressing the Digital Crown once still opens the App Library – which has been reimagined – and pressing twice opens the cards added to your Apple Wallet.

New features for Apple Fitness Plus on watchOS 10 include the ability to create a custom plan for your workouts. If you have a goal, such as a personal event, or want to lose weight, you can select your weekly schedule, how long you are planning to workout per day, the length of the plan (up to 8 weeks), and the activity types you’re planning to engage.

watchOS 10.1 features

watchOS 10.1 has been available since October 25. These are the new features of this update:

  • Double tap gestures: Users can easily control the Apple Watch Series 9 using just one hand and without touching the display by tapping the index finger and thumb of their watch hand together twice to quickly and conveniently perform many of the most common actions on the Watch. The faster Neural Engine enables this new double tap gesture, which processes data from the accelerometer, gyroscope, and optical heart sensor with a new machine learning algorithm.
  • NameDrop from iPhone to Apple Watch: NameDrop is a new feature that lets you easily share your contact information from one iPhone to another by approaching them. Apple says that nearing an iPhone to Apple Watch to perform the same action will be possible later this year with the Apple Watch Series 6 and later, Apple Watch SE (1st and 2nd generation), and Apple Watch Ultra. 

watchOS 10.2 features

watchOS 10.2 with on-device Siri requests / Apple Watch Ultra 2Image source: José Adorno for BGR

watchOS 10.2 has been available since December 11. These are some of the new features of this update:

  • On-device queries: Users can ask Siri to read and long on-device Health requests. This change not only makes requests faster but more private and secure to users, as Siri can be used to access the Health app for health and fitness-related queries on-device (available for Apple Watch Series 9 and Apple Watch Ultra 2).
  • HomePod feature: Users can automatically view Now Playing when in the proximity of HomePod (2nd generation) or HomePod mini playing media from Music or Podcasts.
  • Old gesture back: Now, you can swipe to switch your main watch face. This feature is under Settings and Clock.

watchOS 10.3 features

Apple Watch Black Unity bandImage source: Apple Inc.

watchOS 10.3 has been released on January 22. This is the new feature of this update:

  • Unity Bloom Watch Face: Apple says this collection is inspired by “the resilience and beauty of the Black community,” with Blooming flowers and vibrant colors representing Pan-Africanism and symbolizing generations working together to address injustice and dismantle systemic barriers.

You can learn more about watchOS 10 here.

Release date

Image source: Apple Inc.

Pre-orders for Apple Watch Series 9 have been available since the end of the Wonderlust event on September 12. The new watches were released on September 22 alongside the iPhone 15 lineup. As of January 18, 2024, customers can’t buy this watch with the blood oxygen feature from Apple, although it’s still available on the company’s online store.


Apple Watch Series 9 costs the same as the previous years.

  • Aluminum, 41mm, GPS: $399
  • Aluminum, 41mm, GPS + Cellular: $499
  • Aluminum, 45mm, GPS: $429
  • Aluminum, 45m, GPS + Cellular: $529
  • Stainless steel, 41mm, GPS + Cellular: $699
  • Stainless steel, 45mm, GPS + Cellular: $749

A new page to buy Apple Watch Series 9

Image source: Apple Inc.

Before announcing the Apple Watch Series 9, Apple revamped its Apple Watch buying page on its official website. Now, the company offers a streamlined and slimmed-down experience, highlighting each part of your new Watch, giving users a better understatement of how to customize this wearable properly.

For example, when you start shopping for an Apple Watch Series 8, you begin by choosing the material and finish. Once you select Aluminum, it shows the different cases and how each looks; the same is worth it for Stainless Steel models.

After that, you choose the case size and different bands. Since bands are a crucial part of the Apple Watch customization, Apple first shows the four options: Rubber, Textiles, Leather, and Stainless Steel. Then, when you click on each option, the company shows the different brands and, finally, the different colors.

Finally, you choose if you have a Watch to use as a trade-in, how you plan to pay, and if you want to add AppleCare+. During the whole process, Apple also tells you how much you will spend with each option and the benefits of each one.

What about the Apple Watch Series X?

Although rumors claimed Apple was readying an Apple Watch Series X for 2023, the suggestion doesn’t make sense as only the product’s operating system is nearing version 10, but the Watch isn’t turning ten years old yet.

That said, it doesn’t mean Apple won’t launch an Apple Watch Series X in the future – as it has previously done with the iPhone. Just don’t expect 2023 to be the year. That said, you can learn more about the Apple Watch Series 10 here.

José Adorno Tech News Reporter

José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac, and was a producer and web editor for Latin America broadcaster TV Globo. He is based out of Brazil.

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