Facebook streaming movie trial sets sights on Netflix
Facebook streaming movie trial sets sights on Netflix
The Warner Bros. blockbuster The Dark Knight has become the first title to be made available for rental on Facebook, giving us our first glimpse of what ultimately could be a truly disruptive home entertainment product. Executives at Netflix, Hulu, Redbox and other similar services were no doubt squirming in their seats on Tuesday morning following the announcement that users can now use Facebook credits to rent The Dark Knight for $3. One rented, the movie can be streamed directly from the movie’s Facebook fan page for 48 hours. “Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, President of Warner Bros. Digital Distribution, in a statement. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.” Warner Bros. said it also plans to make digital movies available for purchase via Facebook. Hit the break for Warner Bros.’ full press release. More →











