Microsoft is planning on doing whatever it takes to get Surfaces and third-party Windows tablets into homes over the holiday season. WinSuperSite reports that Microsoft’s goal is to sell 16 million Windows tablets before the end of December, while simultaneously repairing consumer opinion of the company’s brand after the botched launch of Windows 8. With Windows 8.1, Microsoft is going to spend a boatload of cash, $405 million according to WinSuperSite, in order to change consumers’ minds. This is a significant leap over last year’s $241 million for retail Windows marketing. More →
The good news for Microsoft was that it didn’t have to write off $900 million because of poor Surface sales again last quarter. The trouble, though, is we still don’t have any idea of how well the Surface is really selling, although we do know that it’s selling better than it has in previous quarters. Microsoft said on Thursday that its Surface sales generated $400 million in revenue over the last quarter and that it sold twice as many Surfaces in fiscal Q1 2014 than it sold in the previous quarter. More →
Apple’s events typically lean on hardware announcements, such as the debut of the iPad Air on Tuesday, but the tech giant took some time to talk about software updates as well, including the revamped — and now entirely free — iWork suite of applications. There must be something in the air today, because not only has T-Mobile taken AT&T to task over tablet data plans, but now Microsoft is joining in on the fun with a savage riposte of its own. More →
Microsoft may have learned a thing or two from watching Samsung work its magic over the years: If at first you don’t succeed try again and again and again with multiple sizes, specs, aspect ratios and prices. GeekWire reports that Microsoft Surface boss Panos Panay said that the company is planning to release Surface models with multiple different sizes and aspect ratios, similar to how Samsung released several variations of its Galaxy S4 flagship smartphone this year. Although Panay didn’t give too many details on how many different kinds of Surfaces the company will release we do know that Microsoft is at least planning to release a Surface mini in the coming months that will presumably be priced to compete with the iPad mini, the Kindle Fire HD, the Nexus 7 and other popular small tablets.
It didn’t turn up at Microsoft’s press conference earlier this week like the Associated Press said it would, but a smaller Surface tablet is almost certainly in the works. The latest report suggesting Microsoft is on the verge of announcing a “Surface mini” comes from IHS iSuppli analyst Rhoda Alexander, who told CNET that the upcoming Windows RT slate will feature a 7.5-inch display with a 4:3 aspect ratio and 1,400 x 1,050-pixel resolution. The only other detail provided was that the new Surface tablet may include embedded 3G/4G connectivity, which would be a first for Microsoft. A separate report on Wednesday from ZDNet suggested that Microsoft’s tinier tablet won’t debut until next year, so those looking for a new Surface in 2013 will seemingly have to choose to either the Surface 2 or the Surface Pro 2.
Apple’s iPad has dominated the tablet space since it launched, but just in case you’re in the market for a change, Microsoft has posted a new offer at participating company stores that will allow you to trade in a “gently used iPad 2, 3, or 4” for a gift card starting at $200. Microsoft does not mention a value limit for the offers in its advertisement, but if you want to take advantage of this deal, you will have to complete the trade-in in person at a Microsoft store. The promotion started on September 5th and will last through October 27th, over a month after the company’s planned Surface 2 launch event on September 23rd. The Surface RT currently retails for $349 and the Surface Pro costs $799.
Microsoft’s first Surface tablet was an absolute disaster. The company managed to pull in $853 million in revenue during the last fiscal year from combined Surface RT and Surface Pro sales, which sounds like a pretty solid showing until you consider the facts that it also wrote off $900 million and spent a small fortune advertising the devices. But if at first you don’t succeed… We have known for quite some time that Microsoft is prepping second-generation models and Nvidia CEO Jen-Hsun Huang on recently confirmed to CNET that his firm is “working really hard” on the new processor that will power the Surface 2. He also revealed that the second-generation Surface RT will support Outlook, pointing to the addition of Microsoft’s class-leading email program as a key differentiator compared to the first Surface RT.
While the iPad is a very profitable business for Apple, the Surface tablet cost Microsoft almost $1 billion last quarter. But that won’t stop the Redmond, Washington-based software giant from firing more shots at Apple’s slate in a new Surface RT advertisement. Hey, it worked for Samsung so why not? Microsoft’s recent tablet ads haven’t been shy in poking at the iPad’s shortcomings and its latest spot follows suit. Simple and straightforward, the new ad runs through a list of things the Surface RT does better than Apple’s tablet, and then it encourages people to “Work easy. Play hard.” by purchasing a new Surface RT for just $350. By comparison, Apple’s latest iPad starts at $499. The full video is embedded below. More →
Microsoft positioned its Surface as a competitor to Apple’s iPad and if that is indeed the case, Microsoft has failed miserably. In documents filed with the Securities and Exchange commission on Tuesday, Microsoft stated that it earned $853 million in revenue from Surface sales during the fiscal year ended on June 30th, 2013. That figure doesn’t include the $900 million write-down it took or the huge amount of cash it spent on marketing and advertising, so Microsoft has clearly lost a substantial amount of money on its Surface bet so far — yes, the Surface is officially a flop. More →
There is little doubt now that Microsoft’s Surface tablet was a huge flop. Alongside an earnings miss that sent Microsoft’s share price plummeting, the company recently said it took a massive $900 million charge related to the Surface RT. The reasons for the Surface’s slow sales are indeed many and industry watchers regularly point to Windows RT as the tablet’s main pain point, but a recent New York Times blog post points to one reason in particular in an effort to explain why the Surface failed while Apple’s iPad continues to be a huge success: Consumers are impatient. More →
Microsoft made several curious decisions in selling its first-generation Surface tablets last year but one of the most questionable was the decision to initially only offer the Surface in its own retail stores, a move that seems especially strange because Microsoft only had 32 outlets nationwide last holiday season. Although the company has since expanded the Surface to more retailers, it apparently still isn’t taking full advantage of all the resources it has at its disposal to get the Surface into customers’ hands. More →
Microsoft’s debut Surface RT tablet hasn’t been the runaway success the company was hoping for, so Microsoft recently slashed the price of the tablet — just as we expected. The sleek Windows RT slate now starts at just $350, down 30% from the old $500 base price, but sales aren’t expected to pick up much despite the drastically reduced pricing. Digitimes’ anonymous supply chain sources say that prices on Android tablets and touchscreen Windows laptops have also seen significant drops and as a result, third-quarter Surface RT sales aren’t expected to pick up much, if at all. Microsoft is expected to unveil a refreshed line of Surface tablets later this year or early next year.
In an effort to boost disappointing sales, Microsoft has decided to cut the price of its entry-level Surface RT tablet to just $350, unnamed sources tell The Verge. Under Microsoft’s new pricing scheme, the 32GB Surface RT will cost $350 as a standalone device and $450 with the Touch Cover keyboard, while the 64GB Surface RT will cost $450 as a standalone device and $550 with a Touch Cover keyboard. Microsoft is planning to release new versions of the Surface sometime in 2014, so that’s likely at least part of the reason it’s choosing to cut the price. The bigger question, though, is whether Microsoft plans to keep these competitive prices intact for its next generation of Surface RT devices or if it still plans to charge $600 for the new Surface RT and Touch Cover models when they release next year.