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Video: Microsoft fires shots at iPad yet again in new Surface ad

Microsoft Surface RT Ad iPad

While the iPad is a very profitable business for Apple, the Surface tablet cost Microsoft almost $1 billion last quarter. But that won’t stop the Redmond, Washington-based software giant from firing more shots at Apple’s slate in a new Surface RT advertisement. Hey, it worked for Samsung so why not? Microsoft’s recent tablet ads haven’t been shy in poking at the iPad’s shortcomings and its latest spot follows suit. Simple and straightforward, the new ad runs through a list of things the Surface RT does better than Apple’s tablet, and then it encourages people to “Work easy. Play hard.” by purchasing a new Surface RT for just $350. By comparison, Apple’s latest iPad starts at $499. The full video is embedded below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.