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Samsung ad depicts iPhone owners as mindless hipster sheep [video]

Updated Dec 19th, 2018 7:36PM EST

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Despite continued confusion, early complaints of weak battery life and a new phone that looks exactly like the previous-generation model, flocks of hipster sheep lined up outside Apple Stores to buy the iPhone 4S simply to be part of the cool crowd. This is the picture Samsung paints in a clever new ad for the Galaxy S II, which is billed as the free thinker’s alternative to Apple’s herd-hooking iPhone. The Samsung Galaxy S II features 4G speeds, a big bright display and a fresh new look, but even though it’s clearly the superior handset from where Samsung is sitting, some Apple fans will never relent. “I could never get a Samsung,” a delusional barista mutters in the ad. “I’m creative.” Samsung’s full ad follows below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.