What is it about the chief executive officer role of a technology company that seems to attract such peculiar personalities? Even years after his untimely passing, Steve Jobs is still a regular topic of discussion in the tech world, prompting books, movies and parodies that have attempted to encapsulate his volatile, fascinating persona.
But in his stead, a different kind of CEO has taken over at Apple. Tim Cook is one of the most private people in the industry, separating his personal life from his public life as often as he possibly can, but Adam Lashinsky’s 2012 book Inside Apple was one of the first to delve a little deeper into who Cook really is. More →