Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” …
16:38 • Deals
Best Prime Day TV deals: Samsung, LG, Vizio, and more
08:06 • Deals
10 incredible early Prime Day deals that are about to end at Amazon
07:57 • Deals
10 deals you don’t want to miss on Sunday: Rare Nest Thermostat deal, $6 Kasa smart plugs, Instant Pot accessories, more
18:54 • Deals
Best Prime Day Fire TV Deals: Fire TV Stick, Fire TV Cube, and more
18:12 • Deals
Best Prime Day phone deals: Apple iPhone, Samsung Galaxy and more
Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for …
Beats has released a new promotional video ahead of this year’s World Cup edition that will soon kick off in Brazil, featuring many stars, including many well-known players that will compete at the event. Among the stars making an appearance in the video, Beats has given Apple’s iPhone 5s top placement in the 5-minute video, …
As we’ve mentioned before, one underrated aspect of Apple’s decision to buy up Beats is that teenagers apparently love Beats headphones — a recent survey conducted by Statista showed that 46% of American teens preferred Beats headphones to others, for example. And now Re/code points us to a huge new survey of 10,000 students conducted by education tech company …
One of the great things about Apple cofounder Steve Wozniak is that he’ll almost always give you his honest take on something, even if it involves bashing Apple and its current product lineup. So when Woz tells us that he’s a fan of Apple’s decision to buy Beats for $3 billion, he’s not just towing …
So far we’ve heard a lot of explanations for why Apple decided to spend $3 billion to acquire Beats and most of them have involved getting into the music streaming game or bringing top Beats executive Jimmy Iovine into the fold. However, there is another reason that Apple bought Beats that we may have overlooked: …
Apple finally announced yesterday that it is buying Beats for $3 billion. This is by far the largest acquisition Apple has made, but is representative of a recent uptick in purchases by Apple, and this can largely be attributed to a man by the name of Adrian Perica, the head of mergers and acquisitions at Apple.
Apple on Wednesday confirmed it plans to purchase Beats for $3 billion, just as rumored in previous weeks. But the deal isn’t necessarily good news for all music creators, Bloomberg reports, especially for smaller artists who fear that Apple’s music streaming service will negatively impact their earnings.
Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg and Kara Swisher at the their Code Conference on Wednesday night, revealing why the company spent $3 billion on Beats, its largest acquisition to …
Is Apple’s $3 billion acquisition of Beats a smart business move or have Tim Cook and company simply lost their minds? 9to5Mac has now posted a letter that Cook has just sent to Apple employees in which he gives his own explanation for why the deal happened and it raises even more questions than it answers.