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Apple Beats Solo2 Commercial

Here’s a sneak peak at Apple’s new Beats commercial

November 26th, 2014

BGR has just learned through multiple sources that Apple is set to release a celebrity-packed commercial for the company’s new Beats Solo2 headphones either today or tomorrow. The video itself looks like something Beats would have done on its own, but it definitely has an Apple-like feel and vibe to it, which actually works quite nicely …

Roam Ropes

Beats cofounder takes on Apple with futuristic new headphones

September 4th, 2014

Apple’s recent $3 billion acquisition of Beats shocked the tech world for a number of reasons. For one, it marks the first time Apple will take on and manage a non-Apple brand. For another, Beats’ core strategy — sell mid-quality, high-cost headphones by marketing them to young consumers as “cool” — doesn’t seem to align …

Why Are Beats So Expensive

Why Beats headphones are so ridiculously overpriced

September 1st, 2014

Beats headphones aren’t exactly beloved in the audiophile community and yet Dr. Dre’s company still gets away with charging an obscene $300 per pair for its Beats Studio Headphones. Why? A new MKBHD video that went viral over the weekend does a nice job of breaking things down: Basically, Beats can get away with charging …

Apple Beats Acquisition 200 Employees

It’s official: Apple is axing 200 Beats employees

July 31st, 2014

Apple is cleaning house as the $3 billion acquisition of Beats Electronics approaches completion. Bloomberg reports that Apple has informed over 200 Beats employees that they will not be able to stay on with the company for the long term once the transaction has been finalized. According to the source, most of those jobs are in …

Why Apple Bought Beats Kanye West

Kanye West has a stupid theory about why Apple bought Beats

June 18th, 2014

Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” …

Why Apple Purchased Beats

Arrogance and ignorance reportedly drove Apple to buy Beats

June 6th, 2014

Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for …

Beats iPhone 5s World Cup Ad

Beats gives iPhone 5s prominent placement in World Cup star-packed ad

June 6th, 2014

Beats has released a new promotional video ahead of this year’s World Cup edition that will soon kick off in Brazil, featuring many stars, including many well-known players that will compete at the event. Among the stars making an appearance in the video, Beats has given Apple’s iPhone 5s top placement in the 5-minute video, …

Apple Beats Deal Survey

How the Beats deal could help Apple create a new generation of fans

June 3rd, 2014

As we’ve mentioned before, one underrated aspect of Apple’s decision to buy up Beats is that teenagers apparently love Beats headphones — a recent survey conducted by Statista showed that 46% of American teens preferred Beats headphones to others, for example. And now Re/code points us to a huge new survey of 10,000 students conducted by education tech company …

Apple Beats Deal Steve Wozniak

Woz explains why he likes the Apple-Beats deal

May 30th, 2014

One of the great things about Apple cofounder Steve Wozniak is that he’ll almost always give you his honest take on something, even if it involves bashing Apple and its current product lineup. So when Woz tells us that he’s a fan of Apple’s decision to buy Beats for $3 billion, he’s not just towing …