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    Best Prime Day TV deals: Samsung, LG, Vizio, and more

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    10 incredible early Prime Day deals that are about to end at Amazon

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beats

Why Apple Bought Beats Kanye West

Kanye West has a stupid theory about why Apple bought Beats

June 18th, 2014

Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” …

Why Apple Purchased Beats

Arrogance and ignorance reportedly drove Apple to buy Beats

June 6th, 2014

Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for …

Beats iPhone 5s World Cup Ad

Beats gives iPhone 5s prominent placement in World Cup star-packed ad

June 6th, 2014

Beats has released a new promotional video ahead of this year’s World Cup edition that will soon kick off in Brazil, featuring many stars, including many well-known players that will compete at the event. Among the stars making an appearance in the video, Beats has given Apple’s iPhone 5s top placement in the 5-minute video, …

Apple Beats Deal Survey

How the Beats deal could help Apple create a new generation of fans

June 3rd, 2014

As we’ve mentioned before, one underrated aspect of Apple’s decision to buy up Beats is that teenagers apparently love Beats headphones — a recent survey conducted by Statista showed that 46% of American teens preferred Beats headphones to others, for example. And now Re/code points us to a huge new survey of 10,000 students conducted by education tech company …

Apple Beats Deal Steve Wozniak

Woz explains why he likes the Apple-Beats deal

May 30th, 2014

One of the great things about Apple cofounder Steve Wozniak is that he’ll almost always give you his honest take on something, even if it involves bashing Apple and its current product lineup. So when Woz tells us that he’s a fan of Apple’s decision to buy Beats for $3 billion, he’s not just towing …

Apple Beats M&A mastermind profile

Apple’s M&A mastermind profiled for first time ever

May 29th, 2014

Apple finally announced yesterday that it is buying Beats for $3 billion. This is by far the largest acquisition Apple has made, but is representative of a recent uptick in purchases by Apple, and this can largely be attributed to a man by the name of Adrian Perica, the head of mergers and acquisitions at Apple.

Apple Beats Music Royalties

Apple’s Beats buy might not be good news for musicians

May 29th, 2014

Apple on Wednesday confirmed it plans to purchase Beats for $3 billion, just as rumored in previous weeks. But the deal isn’t necessarily good news for all music creators, Bloomberg reports, especially for smaller artists who fear that Apple’s music streaming service will negatively impact their earnings.

Why Apple Bought Beats

Here’s why Apple bought Beats, in Apple’s own words

May 29th, 2014

Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg and Kara Swisher at the their Code Conference on Wednesday night, revealing why the company spent $3 billion on Beats, its largest acquisition to …