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There’s a major reason why Apple bought Beats that almost no one’s talking about

Published May 30th, 2014 1:30PM EDT
Why Did Apple Buy Beats

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So far we’ve heard a lot of explanations for why Apple decided to spend $3 billion to acquire Beats and most of them have involved getting into the music streaming game or bringing top Beats executive Jimmy Iovine into the fold. However, there is another reason that Apple bought Beats that we may have overlooked: Teenagers actually love Beats headphones.

Business Insider points us to a recent survey conducted by Statista showing that Beats headphones are by far the favorite brand of headphones for American teenagers. In fact, more than 46% of all teens surveyed said they preferred Beats headphones to others while more than 25% said they preferred Apple’s — no other brand of headphones scored higher than 10%. In other words, now that Apple has acquired Beats, it seemingly has the teenage market for headphones cornered.

While this might not seem like a huge deal at first, it’s definitely a way for Apple to draw the young crowd into its ecosystem — let’s say that if you buy a pair of Beats headphones, you get a discounted subscription to the Beats Music streaming service on your iPhone. Or maybe Apple could package in Beats headphones as an add-on for people who are trading in their old iPhones and buying new ones.

Either way, this probably isn’t the biggest reason why Apple decided to make its biggest acquisition ever but it wouldn’t be surprising if it was part of the company’s thinking.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.


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