Beats Headphones Teardown

New teardown reveals the truth about Beats headphones

By on July 13, 2015 at 1:29 PM.

New teardown reveals the truth about Beats headphones

The relatively successful launch of the Beats 1 radio station isn’t the only reason Dr. Dre’s brand has been in the headlines recently. Nearly a month ago, Bolt prototype engineer Avery Louie popped open a pair of Beats headphones only to discover that the so-called luxury equipment was no more technologically advanced than headphones listed for half the price.

The article reached every corner of the Internet within days, but once the story began to receive some scrutiny, it became clear that the pair of headphones Louie examined was in fact a counterfeit product. But that doesn’t mean Beats is in the clear. More →

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Apple Beats Headphones Knockoffs Differences

Reports Saying Beats Headphones Are Cheap May Have Been Grossly Exaggerated

By on June 28, 2015 at 11:05 AM.

Reports Saying Beats Headphones Are Cheap May Have Been Grossly Exaggerated

A prototype engineer made waves on Medium last week after dissecting a pair of Beats by Dre Solo headphones. He suggested that the luxury item is a lot cheaper than you’d expect because it packs superfluous metal parts with the sole function of adding weight to the product. He may have been absolutely correct when it comes to the pair of headphones he disassembled… but it turns out he may have ripped apart a knockoff. More →

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Apple Beats Pill XL Speaker Recall Refund

Apple recalled a Beats speaker because it’s a fire hazard – everything you need to know

By on June 3, 2015 at 6:00 PM.

Apple recalled a Beats speaker because it’s a fire hazard – everything you need to know

You rarely see Apple issue a product recall – the company would rather announce special repair programs for faulty products than recall them – but it has just announced one for one of its wireless speakers made by Beats. More →

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Opinions
Beats Music Pricing

You must be kidding: European regulators are already ‘concerned’ about Apple’s new music streaming service

By on April 2, 2015 at 8:45 PM.

You must be kidding: European regulators are already ‘concerned’ about Apple’s new music streaming service

Apple today is more wildly successful and popular than ever before. One might even reasonably say that Apple, for a variety of reasons, is the most influential tech company on the planet today. But sometimes, being the top dog brings with it a whole new host of problems.

The latest chapter from Apple’s “heavy is the head that wears the crown” saga is that European regulators are already looking into Apple’s discussions with record labels as it pertains to the company’s upcoming Beats streaming service. Apparently, Apple can somehow attract the attention of regulatory agencies for a service that doesn’t even officially exist yet.

More →

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Why Did Apple Buy Beats Jimmy Iovine

Jimmy Iovine tells the real story of how he convinced Apple to buy Beats

By on December 3, 2014 at 4:16 PM.

Jimmy Iovine tells the real story of how he convinced Apple to buy Beats

Apple’s decision to shell out $3 billion for Beats was one of the year’s most surprising deals, largely because Apple normally concentrates on smaller acquisitions that don’t make a lot of headlines. In an interview with GQ, Beats cofounder Jimmy Iovine explains how he got Apple to finally take the plunge on buying Beats, although he admits it took a while to really convince the company it needed to act. More →

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Apple Beats Solo2 Commercial

Here’s a sneak peak at Apple’s new Beats commercial

By on November 26, 2014 at 1:48 PM.

Here’s a sneak peak at Apple’s new Beats commercial

BGR has just learned through multiple sources that Apple is set to release a celebrity-packed commercial for the company’s new Beats Solo2 headphones either today or tomorrow. The video itself looks like something Beats would have done on its own, but it definitely has an Apple-like feel and vibe to it, which actually works quite nicely with the Beats theme. More →

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Roam Ropes

Beats cofounder takes on Apple with futuristic new headphones

By on September 4, 2014 at 9:00 AM.

Beats cofounder takes on Apple with futuristic new headphones

Apple’s recent $3 billion acquisition of Beats shocked the tech world for a number of reasons. For one, it marks the first time Apple will take on and manage a non-Apple brand. For another, Beats’ core strategy — sell mid-quality, high-cost headphones by marketing them to young consumers as “cool” — doesn’t seem to align with Apple’s product strategies. But the deal is done, and now we sit back and wait to see what new products Beats comes up with under Apple’s wing.

One man isn’t content to sit around and wait, however. Beats cofounder Steven Lamar has broken away from his former company and on Thursday, he announced innovative new headphones called Ropes that aim to rocket wearable audio accessories into the future. More →

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Why Are Beats So Expensive

Why Beats headphones are so ridiculously overpriced

By on September 1, 2014 at 5:30 PM.

Why Beats headphones are so ridiculously overpriced

Beats headphones aren’t exactly beloved in the audiophile community and yet Dr. Dre’s company still gets away with charging an obscene $300 per pair for its Beats Studio Headphones. Why? A new MKBHD video that went viral over the weekend does a nice job of breaking things down: Basically, Beats can get away with charging so much more for its headphones thanks to the magic of branding. More →

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Apple Beats Acquisition 200 Employees

It’s official: Apple is axing 200 Beats employees

By on July 31, 2014 at 2:40 PM.

It’s official: Apple is axing 200 Beats employees

Apple is cleaning house as the $3 billion acquisition of Beats Electronics approaches completion. Bloomberg reports that Apple has informed over 200 Beats employees that they will not be able to stay on with the company for the long term once the transaction has been finalized. According to the source, most of those jobs are in finance, HR and other areas where the two groups might overlap. More →

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Why Apple Bought Beats Kanye West

Kanye West has a stupid theory about why Apple bought Beats

By on June 18, 2014 at 9:20 AM.

Kanye West has a stupid theory about why Apple bought Beats

Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” in the hip-hop world after Samsung got Jay-Z to promote its phones. More →

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Why Apple Purchased Beats

Arrogance and ignorance reportedly drove Apple to buy Beats

By on June 6, 2014 at 7:45 AM.

Arrogance and ignorance reportedly drove Apple to buy Beats

Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for its hardware and software businesses, giving both Dr. Dre and Jimmy Iovine position within the company. But it was iTunes management’s arrogance and ignorance that forced Apple to spend $3 billion on the company, BuzzFeed has learned from sources familiar with Apple’s iTunes business. More →

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Beats iPhone 5s World Cup Ad

Beats gives iPhone 5s prominent placement in World Cup star-packed ad

By on June 6, 2014 at 6:50 AM.

Beats gives iPhone 5s prominent placement in World Cup star-packed ad

Beats has released a new promotional video ahead of this year’s World Cup edition that will soon kick off in Brazil, featuring many stars, including many well-known players that will compete at the event. Among the stars making an appearance in the video, Beats has given Apple’s iPhone 5s top placement in the 5-minute video, with the handset being Neymar’s weapon of choice in his pre-game chat with his father, and being shown multiple times during the short video. More →

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