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beats

Beats Headphones Teardown

New teardown reveals the truth about Beats headphones

July 13th, 2015

The relatively successful launch of the Beats 1 radio station isn’t the only reason Dr. Dre’s brand has been in the headlines recently. Nearly a month ago, Bolt prototype engineer Avery Louie popped open a pair of Beats headphones only to discover that the so-called luxury equipment was no more technologically advanced than headphones listed for half the …

Apple Beats Headphones Knockoffs Differences

Reports Saying Beats Headphones Are Cheap May Have Been Grossly Exaggerated

June 28th, 2015

A prototype engineer made waves on Medium last week after dissecting a pair of Beats by Dre Solo headphones. He suggested that the luxury item is a lot cheaper than you’d expect because it packs superfluous metal parts with the sole function of adding weight to the product. He may have been absolutely correct when it comes to …

Why Did Apple Buy Beats Jimmy Iovine

Jimmy Iovine tells the real story of how he convinced Apple to buy Beats

December 3rd, 2014

Apple’s decision to shell out $3 billion for Beats was one of the year’s most surprising deals, largely because Apple normally concentrates on smaller acquisitions that don’t make a lot of headlines. In an interview with GQ, Beats cofounder Jimmy Iovine explains how he got Apple to finally take the plunge on buying Beats, although …

Apple Beats Solo2 Commercial

Here’s a sneak peak at Apple’s new Beats commercial

November 26th, 2014

BGR has just learned through multiple sources that Apple is set to release a celebrity-packed commercial for the company’s new Beats Solo2 headphones either today or tomorrow. The video itself looks like something Beats would have done on its own, but it definitely has an Apple-like feel and vibe to it, which actually works quite nicely …

Roam Ropes

Beats cofounder takes on Apple with futuristic new headphones

September 4th, 2014

Apple’s recent $3 billion acquisition of Beats shocked the tech world for a number of reasons. For one, it marks the first time Apple will take on and manage a non-Apple brand. For another, Beats’ core strategy — sell mid-quality, high-cost headphones by marketing them to young consumers as “cool” — doesn’t seem to align …

Why Are Beats So Expensive

Why Beats headphones are so ridiculously overpriced

September 1st, 2014

Beats headphones aren’t exactly beloved in the audiophile community and yet Dr. Dre’s company still gets away with charging an obscene $300 per pair for its Beats Studio Headphones. Why? A new MKBHD video that went viral over the weekend does a nice job of breaking things down: Basically, Beats can get away with charging …

Apple Beats Acquisition 200 Employees

It’s official: Apple is axing 200 Beats employees

July 31st, 2014

Apple is cleaning house as the $3 billion acquisition of Beats Electronics approaches completion. Bloomberg reports that Apple has informed over 200 Beats employees that they will not be able to stay on with the company for the long term once the transaction has been finalized. According to the source, most of those jobs are in …