Tim Cook, and Apple executives in general, simply love numbers. Curious about how many iPhones Apple sold during a launch weekend? They’ll tell you. Wonder how much faster the A9 processor is compared to its predecessor? Not to worry, Phil Schiller has a chart for that. Indeed, Apple’s affinity for harping on impressive data points and remarkable sales figures is so deeply embedded within the company’s DNA that Steve Jobs once made a pastime out of blasting Amazon for its refusal to release Kindle sales figures.
“Usually, if they sell a lot of something, you want to tell everybody,” Jobs once said.
Apple may not divulge information about hardware specs, but the company sure does enjoy bragging about sales figures. Except, of course, when it comes to the Apple Watch.