There are so many ways that the Apple Watch is a very different product compared to anything else the company has released before. It’s Apple’s first wearable device, its first luxury product, and the Watch is really the first device to bridge those two categories. Those are all good things, but there’s a flipside to this coin.
Apple’s Watch launch has been a complete mess, and there are other problems we’ve spoken about at length. Let’s focus on one in particular: the device itself is far more complex and, in some ways, far less intuitive than other mobile devices from Apple.
Case in point: No one I have come across with an Apple Watch seems to know about one of its most important little tricks. More →