New parody ad makes fun of the new MacBook Pro’s many shortcomings
Are we done criticizing the MacBook Pro for not being the most pro-friendly device? Apparently not. Some enterprising YouTuber by the name of Iggyhopper2 recently put …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Articles by Yoni Heisler
Does the iPhone 7 have any competition right now?
It’s funny how things in the tech space play out sometimes. Apple’s iPhone 7 was supposed to be a boring device, at best a stop-gap …
Apple is already testing MacBooks with OLED displays, report claims
Despite some claims to the contrary, Apple hasn’t scaled back innovation across its Mac line. Sure, Apple’s event last week didn’t provide us with any updates …
You probably shouldn’t buy a new MacBook Pro right now
While new product announcements from Apple are typically greeted with a certain amount of fanfare, the company’s recently unveiled MacBook Pro hasn’t exactly engendered a positive …
Apple might slash the price of Apple Music before the end of the year
Despite some long overdue improvements to Apple Music, not to mention a renewed focus on obtaining exclusives from big name artists, Apple’s streaming service just …
Kodak’s new 21-megapixel smartphone is called the ‘Ektra’
Kodak, a company whose fall from grace can be traced back to the iPhone ushering in the modern-day smartphone era, has decided to enter the …
The Mac faithful are still complaining about the MacBook Pro
It’s been a few days since Apple unveiled its revamped MacBook Pro and the frustration surrounding Apple’s alleged disregard for its core users is still …
iPhone 8 with OLED display may have just been confirmed by an unlikely source
Corroborating one of the more long-standing rumors about Apple’s 2017 iPhone, a device that might be called the iPhone 8, Sharp CEO Jeng-wu Tai all …
New MacBook Pros don’t include one of Apple’s most iconic MacBook features
For as long as the Mac has existed, users turning on their Macs have been greeted with a delightfully familiar chime. Apple, in a move that …
Jony Ive explains the origins of the MacBook Pro’s Touch Bar in new interview
Apple last week rolled out a completely redesigned MacBook Pro with an intriguing new input option called the Touch Bar. Nestled atop of the keyboard, …
Apple thought about making Microsoft’s Surface Studio years ago
Microsoft’s new Surface Studio is an intriguing, albeit incredibly expensive, new PC geared for creative professionals. Boasting an impressive 28-inch display, the Surface Studio’s underlying appeal …
Video of man dressed up as his dog’s favorite toy has the internet going nuts
In today’s Internet age, where crazy and insane videos are the norm, it’s becoming increasingly hard to find truly impressive and original footage that you …
Is Tim Cook Apple’s version of Steve Ballmer? Not even close
Earlier this week, I came across a widely circulated article from Steve Blank articulating why Tim Cook is effectively Apple’s own version of Steve Ballmer, …
Developers and creative pros are blasting Apple’s new MacBook Pro
Apple’s new MacBook Pro has created quite a stir in the Mac community, with many developers and creative professionals expressing outrage and frustration that Apple …
How to un-courage your iPhone 7
Apple wants to make our lives easier, but it seems that the company is inadvertently making life a little bit more frustrating given the design …
Apple defends expensive MacBook Pro pricing: ‘We design for the experience’
Depending on who you ask, Apple’s special Mac event yesterday was either a rousing success or a hyped up disappointment. On the one hand, we finally …
Launch-day MacBook Pro inventory is already sold out
If you’re angling to get one of Apple’s new MacBook Pro’s with the snazzy Touch Bar, you’ll probably want to head over to Apple’s online …
Tesla claims Model X service issues have declined by 92%
Tesla’s Model X may be a forward-thinking vehicle, but there’s no getting around the fact that Tesla’s crossover SUV had more than its fair share …
Quick, responsive, and cool as hell: MacBook Pro Touch Bar review roundup
Going into yesterday’s Apple event, the expectations hoisted upon Tim Cook were sky-high. Not only had it been an excruciatingly long time since Apple delivered …
Elon Musk has a crazy plan to make Tesla vehicles more affordable
Over the past few months, we’ve heard rumblings about Tesla’s efforts to eventually introduce a Tesla Network, effectively a ridesharing service operated by self-driving Tesla …
‘Planet Earth 2’ finally has a premiere date and an awesome new teaser video
After releasing a tantalizing teaser video for Planet Earth 2 last week, BBC today finally gave us some information regarding when its award-winning documentary series …
Are these legs actually shiny? This picture is driving the internet insane
Over the past few hours, the Internet has been racking its collective brain trying to figure out the backstory to what, on the surface, seems …
Tim Cook says Apple doesn’t need to sacrifice user privacy to improve its AI
Siri has been lambasted in the press lately, with no shortage of tech observers opining that Apple’s personal intelligent assistant lags woefully behind competitors like …
Tesla fans are like ‘members of a religious cult,’ former BMW and GM exec claims
At this point, it’s starting to seem that former GM and BMW executive Bob Lutz has a personal vendetta against Tesla CEO Elon Musk. While …
Tesla shocks Wall St. with huge earnings surprise
Tesla just a few minutes ago posted its earnings report for the quarter gone by and investors will have a lot to cheer about. While …
Somebody just smashed Donald Trump’s Hollywood Walk of Fame star with a sledgehammer
Donald Trump is nothing if not controversial. During the course of his unlikely and bizarrely successful run for President during this election cycle, Trump has …
iPad sales hit a new 5-year low this past quarter
Apple’s iPad still can’t seem to catch a break. For as much as some people may be inclined to explain away slumping iPad sales, the harsh …
Donald Trump once offered to buy the Cleveland Indians for $13 million
Later today, the collective eyes of the sports world will be fixated on game 1 of the World Series pitting the Chicago Cubs against the …
The Tesla Model S P100D has smashed another record with a blistering 10.76 second quarter-mile
When we talk about how fast Tesla’s are, we tend to focus on how fast Tesla’s vehicles can go from 0-60. The recently released Tesla …
These are the 10 most reliable and least reliable car brands
Consumer Reports this week published their annual look at which car brands are beacons of reliability and which brands you might be better off avoiding …
