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Apple’s digital helper, Siri, needs help

By on June 15, 2016 at 9:00 PM.

Apple’s digital helper, Siri, needs help

In the face of stiff competition from Android, Apple continued its push to make the Siri digital assistant useful to a large chunk of its users at its Worldwide Developers Conference (WWDC) this week. But will it be enough?

Siri, Apple’s intelligent voice-activated digital assistant, has been around for a long time, since it was first introduced in 2011 with the iPhone 4s. But it’s still not widely used, according to a survey conducted by Fluent, an advertising technology company. Fluent engages in “performance marketing,” which requires an iPhone user, for example, to respond directly to an ad. More →

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Siri APIs

Apple executives talk Siri limitations, iOS Messages app and much more in new interview

By on June 15, 2016 at 8:49 AM.

Apple executives talk Siri limitations, iOS Messages app and much more in new interview

In what may become something of a tradition, Apple executives Phil Schiller and Craig Federighi on the second day of WWDC sat down with Daring Fireball’s John Gruber for a wide-ranging interview about all things iOS and macOS. The full interview will soon be available on Gruber’s popular The Talk Show podcast but MacRumors managed to highlight some of the more noteworthy portions in the interim.

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WWDC Keynote: Apple Vision

The day Apple became one

By on June 13, 2016 at 3:48 PM.

The day Apple became one

Apple is the only company that owns a full set of smartphones, laptops, desktops, and wearables all running its own software. (Hi Windows Phone, you don’t count.) There’s always been a lingering question about how and when all those platforms would come together to create the Ultimate Apple Experience™, a perfect Jobsian singularity.

That’s not happening quite yet, but after today’s keynote, we have a much better idea what that will look like.

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Siri iOS 10 Mac OS

WSJ: A smarter-than-ever Siri is coming to iPhone and the Mac

By on June 13, 2016 at 6:50 AM.

WSJ: A smarter-than-ever Siri is coming to iPhone and the Mac

Apple’s annual WWDC conference is about to get underway in California, with the iPhone maker expected to unveil major upgrades across operating systems. iOS 10 and Mac OS X 10.12 will be the most important announcements of the show, though Apple should also detail tvOS and watchOS advancements. Multiple reports claimed that Apple will focus on Siri at the show, with the digital voice-based virtual assistant expected to get smarter, but also to be available on the Mac. More →

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Next Gen Siri

The next version of Siri actually sounds amazing

By on May 31, 2016 at 1:47 PM.

The next version of Siri actually sounds amazing

Siri has been maligned and criticized in the press quite a bit lately. And rightfully so, Siri’s functionality these days objectively pales in comparison to what we’ve seen from companies like Google and even the surprise success that is the Amazon Echo. That notwithstanding, Siri’s position as a less than service may soon be coming to an end.

With WWDC just around the corner, we’ve started to see a growing number of reports suggesting that Apple will have a slew of compelling Siri-oriented announcements in store for us. In addition to a report claiming that Apple will finally deliver Siri APIs to third-party developers along with a client for the Mac, we’re also seeing word that the core functionality of Siri itself is set to be dramatically improved.

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Apple’s AI sounds like a dormant giant about to be awakened

By on May 29, 2016 at 11:15 AM.

Apple’s AI sounds like a dormant giant about to be awakened

Many people criticize Apple’s voice-based assistant since Siri tends to run into problems on the iPhone and other devices. Some even worry that Apple might have a tough time combating Google’s artificial intelligence, and even potentially face a fate similar to BlackBerry in the event that its AI can’t compete. But it turns out that Apple is working on an advanced AI product of its own, which could be unveiled in the very near future. More →

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Siri Vs Echo

Why a revamped Apple TV can’t truly be an Echo killer

By on May 26, 2016 at 8:45 PM.

Why a revamped Apple TV can’t truly be an Echo killer

For those who think that Google and Amazon have effectively already won the market for AI home assistants, you might not want to sleep on Apple just yet. Though Siri is not without its fair share of limitations, its functionality and feature-set has improved by leaps and bounds over the past few years. And looking ahead, a report from The Information earlier in the week claimed that Apple has some grand and ambitious plans for its intelligent assistant.

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Why Amazon’s Echo is better to talk to than Siri

By on May 25, 2016 at 3:40 PM.

Why Amazon’s Echo is better to talk to than Siri

Artificial intelligence and voice-based computing are likely two of the main components of the smart devices of the future, and Amazon’s surprisingly popular Echo is certainly one device to beat. The home assistant can offer fast responses to some of your immediate needs, like playing music, or giving you the information you require the most, including weather, traffic, sports scores, to name just a few.

To many people, the Alexa assistant that powers Echo is about as robust as Siri. Apple’s voice-assistant that resides inside the iPhone, iPad, Apple Watch, Apple TV, and iPod touch, can easily do the same things. But Alexa does things better and faster than Siri not because Amazon is better than Apple at processing voice requests, but because the devices offer vastly different experiences.

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Siri Vs Echo

Report: Apple to open up Siri to developers, release an Amazon Echo competitor

By on May 24, 2016 at 4:33 PM.

Report: Apple to open up Siri to developers, release an Amazon Echo competitor

Remember when we said that Siri was becoming boring and stale in the face of impressive AI advancements from the likes of Google, Viv and Amazon? Well, perhaps we spoke too soon. According to a new report from The Information, Apple is finally ready to let Siri grow up.

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Connected Home Devices

Siri brews coffee and even starts a party thanks to a $150 DIY home automation setup

By on May 22, 2016 at 11:25 AM.

Siri brews coffee and even starts a party thanks to a $150 DIY home automation setup

Apple’s virtual personal assistant Siri started a revolution. Shortly after the feature was released, every other big consumer tech company jumped on the bandwagon and started work on voice-controlled digital assistants of their own. But as we’ve seen in the past in certain areas like mobile display quality, Apple doesn’t always hold onto the lead when it’s the first to debut exciting new technology. Such is the case with Siri, which had fallen far behind some rivals even before Google unveiled Google Assistant earlier this week at Google I/O 2016.

Siri might not be at the head of the pack anymore, but it definitely still has a few tricks up its sleeve. More →

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