Click to Skip Ad
Closing in...
  1. Best Camera Drone Under $100
    08:43 Deals

    Best camera drone under $100 gets a rare extra discount at Amazon

  2. Best smart plugs for Alexa
    10:38 Deals

    Best smart plugs for Alexa: Kasa smart plugs hit Amazon’s lowest price

  3. Best Car Detailing Products
    14:14 Deals

    The best car detailing product is a $5.59 tool on Amazon that pros don’t want you to…

  4. Best Robot Vacuum And Mop Combo
    13:06 Deals

    The best robot vacuum and mop combo is Narwal’s T10, and it’s $100 off at Amaz…

  5. Amazon Deals
    09:57 Deals

    Today’s top deals: Exclusive deals for Prime members only, $6 car detailing tool, $2…

Siri says Apple’s next event is on April 20th

April 13th, 2021 at 6:50 AM
iPad Pro 2021

Last month, various reports claimed that Apple would host a virtual press event in the second half of March, where the new iPad Pro and other product updates would be announced. Apple never confirmed the event, prompting leakers to say that the keynote had been postponed to April. The iPhone maker is still expected to launch new products this month, with the iPad Pro refresh supposed to bring over an exciting display tech upgrade. It’s unclear whether Apple will host a press conference for its spring lineup or whether the company would just launch the new devices via traditional press releases. With nearly half of April gone, Apple has not sent out any press invites for an upcoming press event. But Siri was just caught saying that the next keynote is scheduled for April 20th.

Today's Top Deal The best Alexa smart plugs on Amazon are somehow down to just $5 each! List Price:$24.99 Price:$19.99 You Save:$5.00 (20%) Buy Now Available from Amazon, BGR may receive a commission Available from Amazon BGR may receive a commission

The novel coronavirus pandemic is still raging, making in-person press events unlikely for the foreseeable future. Apple already confirmed that WWDC 2021 will be a virtual event in June for the second year in a row, so any keynote in between would also be of the online-only variety. Unlike in-person events that require travel planning, virtual events are streamed online, and anybody can attend — all of Apple’s in-person press conferences are also streamed online. With that in mind, Apple wouldn’t need to give the media too much notice ahead of a virtual announcement.

That makes Siri’s revelation all the more surprising. MacRumors was first to report that Siri returned an April 20th event date when asked “When is the next Apple Event:”

The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details on

Others were able to verify the response, but then Siri’s answer changed, directing users to Apple’s event page to learn more details about potential press conferences.

Apple April 2021 Event
Screenshot shows Siri’s response when asked when Apple’s next event is. Image source: MacRumors

We’re precisely one week away from April 20th, so Apple could send press invites on Tuesday, confirming Siri’s “leak.” Apple usually chooses Tuesdays for its press announcements, and April 20th would qualify. Then again, Siri might have made a mistake. Either way, Siri’s disclosure needed a correction. The assistant shouldn’t leak Apple news before the company is ready to release it and should not misinform users if there’s no virtual keynote scheduled for next week.

There is one reason for Apple to want to hold a press event this spring, and that’s the new mini-LED screen technology that’s ready to make it to commercial devices. Apple has been developing the technology for a few years, and mini-LED screens should equip tablets and laptops in the near future. The first device to get a mini-LED screen is the 2021 12.9-inch iPad Pro that’s supposed to launch this month alongside a regular LCD 11-inch iPad Pro refresh.

Mini-LED will bring over several display performance improvements, according to various reports. The new screen tech uses tiny LEDs that light up independently. The screens will support better brightness and better contrast ratios. The mini-LED screens could rival the OLED panels used on iPhone.

This sort of display upgrade warrants a press event where Apple engineers would explain all the technological advancements that allowed them to bring mini-LED screens to a commercial product. A press release and a specialized iPad Pro webpage on Apple’s site wouldn’t do the tech justice. But that’s just speculation at this point. Hopefully, Apple will clear the waters by the end of the day.

UPDATE: Apple on Tuesday confirmed the April 20th event, issuing invites to the media. The event will be streamed online just as Siri had told us.

Today's Top Deal Amazon's Echo Dot is flying off the shelves at just $35! List Price:$39.99 Price:$34.99 You Save:$5.00 (13%) Buy Now Available from Amazon, BGR may receive a commission Available from Amazon BGR may receive a commission

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.

Popular News