Apple The Song Holiday TV Video Commercial

Video: Apple’s heartwarming new holiday ad might move you to tears

By on December 15, 2014 at 9:35 AM.

Video: Apple’s heartwarming new holiday ad might move you to tears

Apple amazed audiences in 2013 with an unexpectedly heartwarming holiday ad — called Misunderstood — which ended up netting the company a Creative Arts Emmy Award earlier this year for the most outstanding commercial of the year. The company on Sunday released a new commercial in time for this year’s holidays, and this time it has limited product placement, focusing instead on relationships. More →

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Apple Discounts

Some of the best deals all year on Apple gear are available right now

By on December 11, 2014 at 9:25 AM.

Some of the best deals all year on Apple gear are available right now

The days surrounding Black Friday and Cyber Monday are always packed with some of the deepest discounts you’ll find all year long on gadgets and just about anything else. Not everyone wants to purchase everything on their holiday shopping lists in one sitting, however. As is the case each and every year, sometimes people who choose to wait get rewarded if they’re willing to dig — or if others are willing to do the digging for them.

Now, one such reward has arisen in the form of a killer sale on Apple gear currently taking place online at B&H Photo. More →

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HP EliteBook Folio 1020 vs. MacBook Air

HP’s new fanless laptop is even thinner than the MacBook Air

By on December 2, 2014 at 6:00 PM.

HP’s new fanless laptop is even thinner than the MacBook Air

HP has a brand new laptop model to take on the MacBook Air, the EliteBook Folio 1020 that’s even thinner than Apple’s ultra portable notebook. The new HP laptop weighs just 2.2 pounds and is 15.7mm thick, but Engadget reports that a slightly heavier 2.6-pound version will also be available in stores next year when the EliteBook Folio 1020 launches.

Comparatively, the 13.3-inch MacBook Air measures 17mm at its thickest point, and weighs 2.96 pounds. More →

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Surface Pro 3 vs. MacBook Air Christmas TV Ad

Video: Microsoft fires more shots at Apple in its new Christmas ad

By on November 17, 2014 at 12:25 PM.

Video: Microsoft fires more shots at Apple in its new Christmas ad

After taking hits at Apple products including the iPad and the MacBook Air in previous Surface Pro 3 TV ads, Microsoft is back with a Christmas-themed commercial in which it highlights the main advantages the Surface Pro 3 has over the MacBook Air. More →

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Retina MacBook Air Release Date

Is Apple still launching the ultra-thin Retina MacBook Air this year?

By on November 7, 2014 at 5:45 PM.

Is Apple still launching the ultra-thin Retina MacBook Air this year?

After many reports claimed that Apple will launch a redesigned 12-inch Retina MacBook Air model at some point in the first half of 2015, a new report from Taiwan’s Industrial and Commercial Times seems to indicate that Apple might launch the lighter, fanless laptop by the end of 2014. More →

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Retina MacBook Air Specs: Core M

These are the processors that might power the ultra-thin 12-inch Retina MacBook Air

By on November 3, 2014 at 7:15 PM.

These are the processors that might power the ultra-thin 12-inch Retina MacBook Air

Apple is widely expected to launch a smaller, thinner, fanless 12-inch Retina MacBook Air laptop next year, and it may feature a design made possible by Intel’s Core M “Broadwell” processor the chipmaker launched this year. CPU World has listed four brand new Intel Core M processor versions that are even better than the Core M chips Intel already launched, with MacRumors saying these Core M versions are destined for Apple’s upcoming Retina MacBook Air. More →

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MacBook Air Vs Windows

Video: Microsoft fires shots at Apple yet again in its latest ad

By on November 3, 2014 at 5:00 PM.

Video: Microsoft fires shots at Apple yet again in its latest ad

Microsoft is back to its old tricks again. The company still seems to be holding a grudge from back in the days of Apple’s “I’m a Mac” ad campaign, and it targets Apple every chance it gets in its various advertisements and marketing efforts. Last week, Microsoft informed us that its cheap $100 Lumia phone and a bunch of bundled accessories and services are a better buy than Apple’s iPhone 6, and now Microsoft is back to convince us that Lenovo’s latest ultra-thin Windows laptop is a better machine than the MacBook Air. More →

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Retina MacBook Air Release Date

Crazy rumor says a surprise announcement is in store for Apple’s event tomorrow

By on October 15, 2014 at 10:41 AM.

Crazy rumor says a surprise announcement is in store for Apple’s event tomorrow

Apple will unveil new products for its iPad and Mac families on Thursday, with some reports only expecting a redesigned iPad Air 2 and a 27-inch Retina iMac to be unveiled on stage. However, other reports also say that a new Retina iPad mini will also be announced, with one new report from Taiwanese publication Digitimes claiming that Apple has a trick up its sleeve for the event. More →

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Retina MacBook Air Specs

One more puzzling (and unlikely) purpoted Retina MacBook Air feature leaks

By on October 8, 2014 at 12:05 PM.

One more puzzling (and unlikely) purpoted Retina MacBook Air feature leaks

After a recent report revealed that the redesigned 12-inch Retina MacBook Air will feature a mysterious, never-before-seen, battery charging technology, a new puzzling and hugely unlikely feature for the unreleased laptop has been revealed in a fresh report from Asia. More →

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iPad Pro vs MacBook Air

New report claims Apple’s iPad Pro will do something unthinkable

By on October 7, 2014 at 9:20 AM.

New report claims Apple’s iPad Pro will do something unthinkable

Many reports so far have revealed that Apple is working on an even bigger tablet than the 9.7-inch legacy iPad, a 12.9-inch device — the iPad Pro — that would better appeal to professionals. The device is expected to arrive in mid 2015, according to people familiar with the matter that spoke with various publications, although it’s not clear what new differentiating features the device will have to offer. Meanwhile, Digitimes has learned that Apple might be developing two iPad Pro versions and one of them will supposedly offer users the kind of operating system that Apple has vowed not to make. More →

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Mac Sales 2014

Apple still rules back-to-school

By on September 25, 2014 at 8:30 AM.

Apple still rules back-to-school

During the back-to-school shopping period (July 4th through Labor Day week), Apple saw notebook sales rise 16% year over year as customers clamored for the latest MacBook Airs and MacBook Pros, according to research firm NPD Group. Even more impressive is how well sales of Apple notebooks did in the final three weeks of the period, rising 27% year over year. That growth allowed Apple to capture 26.8% of the unit device share.

Overall, Mac OS-based products rose 14% year over year, partially helped by the recent price cuts and refreshed MacBook Air and MacBook Pro notebooks Apple has instituted in recent months. More →

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Retina MacBook Air Release Date

Mysterious feature teased for rumored Retina MacBook Air

By on September 22, 2014 at 7:15 PM.

Mysterious feature teased for rumored Retina MacBook Air

The MacBook Air family is going to get a smaller, slimmer and significantly improved family member at some point in the future, and a new report from Jack March reveals that Apple’s upcoming 12-inch Retina MacBook Air will offer users a complete redesign. More →

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Apple October Event New Products

Get ready for new iPads: Apple’s next event reportedly scheduled for October 21

By on September 17, 2014 at 12:05 PM.

Get ready for new iPads: Apple’s next event reportedly scheduled for October 21

So you’ve ordered your new iPhone 6, you’ve pondered the practicality of the Apple Watch and you’ve gotten all of your credit cards prepared for the launch of Apple Pay. Now what? According to AppleInsider, a source familiar with the company’s plans says that Apple has begun setting internal deadlines for mid-October, indicating that another media event is being scheduled for the second half of that month. More →

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