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Augmented Reality

nike fit

Nike’s app will use augmented reality to determine your shoe size

May 11th, 2019

Do you know your own shoe size? You might think you do, but there’s a good chance you’re walking around in shoes that aren’t actually a perfect fit. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of …

Augmented Reality

Augmented reality app on the iPhone features a cool optical illusion

March 2nd, 2018

One of the more compelling features Apple introduced in iOS 11 was ARKit, a framework which allows developers to easily incorporate immersive augmented reality experiences into their apps. Hardly a surprise, Apple has been championing the benefits of augmented reality for quite some time, with Tim Cook going so far as to call the technology …

iPhone Vs Android

Why Google can’t compete with what Apple is doing with ARKit

August 9th, 2017

While everyone is understandably excited about the iPhone 8 and its edgeless OLED display, hardware won’t be the only compelling new offering from Apple this year. At WWDC this year, Apple introduced ARKit, a new suite of tools and frameworks that allows developers to create absolutely mind boggling augmented reality experiences with relative ease. Ever since …

iOS vs Android

Why augmented reality on the iPhone will leave Android in the dust

July 14th, 2017

Apple has never cared much about being the first to market a new product or technology. From the iPod all the way to the Apple Watch, it’s well-established that Apple’s bread and butter involves taking an existing product category to the next level as opposed to creating a new category from scratch. With the iPhone …