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Augmented Reality

Augmented Reality

Augmented reality app on the iPhone features a cool optical illusion

March 2nd, 2018

One of the more compelling features Apple introduced in iOS 11 was ARKit, a framework which allows developers to easily incorporate immersive augmented reality experiences into their apps. Hardly a surprise, Apple has been championing the benefits of augmented reality for quite some time, with Tim Cook going so far as to call the technology …

iPhone Vs Android

Why Google can’t compete with what Apple is doing with ARKit

August 9th, 2017

While everyone is understandably excited about the iPhone 8 and its edgeless OLED display, hardware won’t be the only compelling new offering from Apple this year. At WWDC this year, Apple introduced ARKit, a new suite of tools and frameworks that allows developers to create absolutely mind boggling augmented reality experiences with relative ease. Ever since …

iOS vs Android

Why augmented reality on the iPhone will leave Android in the dust

July 14th, 2017

Apple has never cared much about being the first to market a new product or technology. From the iPod all the way to the Apple Watch, it’s well-established that Apple’s bread and butter involves taking an existing product category to the next level as opposed to creating a new category from scratch. With the iPhone …