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Layar augmented reality browser now a reality on Android; coming soon to iPhone

Ok, seriously… Layar kicks ass. Big time. Sure you look ridiculous swinging your phone around to see which new icons jump onto the screen, but it’s totally worth it. For those who haven’t yet heard of Layar, here’s how it works: Using the camera on your Android handset, Layar displays the world around you with an added layer of location-based content on top. So if you search Google or Yelp for a restaurant, the Layar browser will plot results in a 3D layer above the live video displayed on your screen from your camera. But it gets better. Layar is actually a platform more than anything else, so a number of third-party developers have jumped on board to provide their own layers (or Layars). Currently available content includes Flickr, Wikipedia, Yelp, Google local search, Qype, Britekite, Twitter and more. With Layar’s recent announcement, the augmented reality browser is now available globally on the Android OS — it even ships pre-installed on the Samsung Galaxy in the Netherlands. What’s more, the company is already eying the iPhone 3GS and plans to have its browser ready for the handset some time next year. In the meantime, Android users need to hit the Android Market ASAP to snag Layar. Hit the jump for a pair of demo videos.

[Via RWW]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.