Buying a smartphone used to be a relatively straightforward experience. You’d simply walk into your local carrier and fork over some cash for a new device and, more often than not, a new 2-year contract.
But over time, carriers got tired of subsidizing pricey smartphones, a sentiment which quickly ushered in the era of installment pricing. Today, buying a new smartphone or upgrading to a new device can be an exercise in frustration thanks to a dizzying matrix of installment plan pricing options.
To help alleviate the frustration, AT&T today announced a welcome change to its smartphone purchasing plan that promises to make the overall upgrade experience much simpler.