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Nielsen

Facebook Messenger Chat Privacy

Facebook conversations can now impact Nielsen’s TV ratings

January 20th, 2016

Before you get too alarmed though, Facebook won’t simply go ahead and disclose the private chats you have on Facebook with third parties. Instead, an agreement with Nielsen will allow the company to determine how often specific movies and television shows are discussed in conversations on Facebook, and whether those conversations are positive or negative.

Nielsen: BlackBerry nearly a non-factor in Q2, Android and iOS take top spots

July 12th, 2012

New numbers from Nielsen illustrate what has long been obvious to anyone who pays attention to technology: old feature phones will soon be a thing of the past. Nielsen reported on Thursday that two-thirds of new mobile phones purchased in the second quarter of 2012 were smartphones. What’s more, Nielsen found that just under 55% …

More than 50% of U.S. mobile users own smartphones

May 7th, 2012

The majority of mobile subscribers in the United Stated now own a smartphone according to the latest numbers from Nielsen. The research firm found that 50.4% of all U.S. mobile subscribers owned smartphones in March, up from 47.8% in December 2011. Consumers purchasing new phones picked smartphones more often than featured phones, with Apple called …

Album sales jump in U.S. for the first time since 2004

January 5th, 2012

Album sales in the United States jumped 3% during 2011 according to one report. That may seem like minor growth, but it is actually the first time album sales have increased since 2004. Nielsen SoundScan said Adele’s album “21” sold 5.8 million copies, and total sales came in at 458 million albums for the year. …

Smartphone penetration skyrockets in 2011, iPhone becomes No.1 handset

December 15th, 2011

Smartphone penetration over the past two years has exploded, jumping from just 18% in the third quarter of 2009 to 44% during the three-month period ending in October 2011. Market research firm Nielsen on Thursday released its Mobile Media Report for the third quarter of this year, and it is more clear than ever that …

Game console owners stream more video content than ever before

December 15th, 2011

New data from Nielsen suggests that console owners are using their Xbox 360, PS3 and Wii game consoles to stream video content more than ever before. “Streaming now represents a reported 14 percent of Xbox 360 time, 15 percent of PS3 time and 33 percent of Wii time,” Nielsen said Wednesday. The market research firm …

Facebook tops Google’s own offerings to become most popular Android app

December 12th, 2011

Beating out popular own-brand apps like Google Search, Gmail, Google Maps and YouTube, Facebook holds the title as the most actively used Android app. Market research firm Nielsen on Monday published the findings of a month-long study to determine the most-used Android apps currently available for the platform. The study made use of Nielsen’s proprietary on-device monitoring …

Nielsen: Android extends smartphone platform lead, Apple still top vendor

November 29th, 2011

Android further cemented its position as the most widely used smartphone operating system in the United States over the past three months according to new data just released by Nielsen. During the three-month period from August through October, Android’s market share ticked up to 44.2% from 43% between July and September. Apple’s iOS platform grew marginally …