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iPad most wanted holiday gift among young children, study finds

Updated 4 years ago
Published Nov 18th, 2011 1:15AM EST

If you have children aged 6-12 in your family, chances are they want an iPad, iPod touch or an iPhone for the holidays. According to new data from The Nielsen Company, the iPad is the most desired electronic gadget this season. 44% of the children surveyed are interested in buying (read: receiving as a gift) an iPad in the next six months, 30% want an iPod touch and 27% want an iPhone. Those figures are on a par with last year’s numbers. In 2010 31% of kids aged 6-12 wanted an iPad, 29% wanted a computer, 29% wanted an iPod touch and 25% wanted a Nintendo DS/DSi/DS Lite. The story changes a bit for kids over 13, but the iPad still sits at the top of gadget wish lists. 24% of teenagers older than 13 are interested in buying an iPad during the next 6 months, 18% want to buy a computer and 18% want to buy an eReader. Nielsen’s survey was conducted during October 2011 and it involved 3,000 participants. An infographic showing data for kids aged 6-12 follows after the break.