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Nielsen: Apple maintains U.S. market share lead in November; Android closing in fast

Nielsen released its November 2010 smartphone market share data for the U.S. on Monday, and highlighted two main observations along with its report. First, Apple’s iOS platform held on to the lead it won in October, when it passed RIM to become the most popular OS in the United States with 27.9% of the market. RIM’s BlackBerry OS fell to the No. 2 spot at that time with 27.4% and Android closed in on both platforms with 22.7%. Nielsen’s new November data shows Apple climbing slightly to 28.6% while BlackBerry OS just barely holds its position above Android, falling to 26.1% compared to Android’s 25.8%. Nielsen’s other observation emphasizes Android’s huge popularity over the past six months. Among those who made smartphone purchases in the last six months in the U.S., 40.8% bought Android devices, 26.9% bought iPhones and only 19.2% purchased BlackBerrys.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.