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Nielsen: Apple passed RIM to take top U.S. smartphone spot in October

Updated Dec 19th, 2018 6:55PM EST

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According to Nielsen’s numbers for October 2010, Apple’s iOS has passed RIM’s BlackBerry OS to become the most popular smartphone operating system currently in use in the U.S. The data jibes with both Canalys and NPD Group, which also put Apple in the No.1 smartphone spot in October. Nielsen’s Q3 market share data showed RIM with 30% and Apple with 28% of the market. After the first month of Q4, Apple holds 27.9% of the market and RIM sits close behind with 27.4%. Both companies lost market share to Google, which jumped from 19% to 22.7% in October. Considering Android’s rapid growth rate — which shows no signs of slowing — it’s a safe bet that Apple’s reign will be short-lived. At its current pace, Android should overtake the No. 1 position sometime in the first quarter of 2011.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.