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Nielsen: Android takes 40% of U.S. smartphone market in July; iOS flat, RIM down a point

Google’s Android platform gained once again during the three-month period ending in July, increasing it’s share by 1% over second-quarter totals to grab 40% of the U.S. smartphone market. Apple’s iOS stayed flat at 28% and RIM’s BlackBerry OS lost one point from June-quarter figures to fall to 19%. Windows Mobile and Windows Phone combined to take 8% of the market — with Windows Phone responsible for just 1% on its own — and the ghost of smartphone operating systems past is now buried somewhere in the “Other” category. Nielsen also notes that 40% of mobile phone users between May and July of this year owned smartphones, and Android topped iOS in the firm’s survey of which smartphone platform users intend to buy next. From “innovators” to “late adopters,” each consumer group Nielsen polled but one — “early adopters” — found Android to be the most appealing OS for their next purchases. A chart outlining consumers’ next desired smartphone operating system follows below.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.