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Who says men don’t ask for directions? Maps is top Android app for men, Facebook for women

Market research firm Nielsen on Tuesday revealed the 20 most popular Android applications in the United States. Using data obtained from metered device usage as opposed to observations from surveys as most similar data is collected, Nielsen studied Android owners’ app usage over the past month. The result is a ranking of the platform’s top-20 applications by active reach, or the percentage of Android device owners who used each app within the past 30 days. Google’s Android Market topped the charts overall as well as among men and women alike, with a reach of nearly 91%. Google Maps was the second most popular app overall with a reach of 74.6%, and the app was No. 2 behind the Android Market for men with 77.1%. Gmail was third among men (75.5%), Google Search was fourth (72.4%) and Facebook rounded out the top-5 (66.9%). Among women, Facebook (81%) was second behind the Android Market, followed by Gmail (73.4%), Google Maps (71.9%) and Google Search (71.3%).


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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