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Mobile ad spending may triple to $7.1 billion by 2015, study projects

July 5th, 2012

Get ready for even more annoying advertisements to pop up during Angry Birds. Per Mobile Business Briefing, a new study from Juniper Research projects that spending on advertisements delivered in mobile applications will grow from $2.4 billion in 2012 to $7.1 billion in 2015, a nearly three-fold increase over the span of three years. What’s …

Microsoft launches interactive Xbox ads

June 15th, 2012

Microsoft is planning to launch interactive ads on its Xbox 360 streaming services that will rival television networks. The software giant has signed on Toyota, Unilever and Samsung Mobile to offer its new “NUads,” The Los Angeles Times reported. The advertisements will debut this fall and will be found on Microsoft’s Xbox video apps, including those …

Microsoft could use Kinect to deliver emotion-based advertising

June 12th, 2012

Microsoft recently filed a patent application for technology that would give its Xbox 360 Kinect sensor the ability to read users’ facial expressions and body language, thus enabling Microsoft to send them ads based on their emotional states. Jacob Aron at New Scientist writes that the technology in the patent application “suggests a company could …

Big Brother is watching, and he wants to sell you a new car

June 8th, 2012

Steven Spielberg’s “Minority Report” painted a scary picture of the future in a number of ways. For privacy advocates, one of several nightmarish technologies used in the film allowed outdoor signs and billboards to play targeted interactive advertisements by scanning the eyeballs of passers-by in order to identify them. Such technology isn’t widely available yet, …

Apple to pay $2.2 million fine for misleading ads

June 8th, 2012

Apple will soon pay a fine equal to approximately US$2.21 million for misleading the public in its Australian iPad advertisements, The Australian reports. A Federal Court in Australia on Friday confirmed that it was advised that Apple has agreed to settle a case filed by the Australian Competition and Consumer Commission, alleging that the company’s …

Nearly half of Facebook users will never click ads

May 17th, 2012

The effectiveness of Facebook’s advertising was called into question earlier this week when General Motors confirmed that it would be pulling the $10 million the company spends annually on Facebook ads because they are not delivering results. Now, just one day before Facebook’s initial public offering, a study conducted by marketing agency Greenlight suggests that …

General Motors to stop advertising on Facebook

May 15th, 2012

General Motors, the world’s largest automaker and third biggest advertiser in the U.S., plans to stop advertising on Facebook, The Wall Street Journal reported on Tuesday. After meeting with Facebook managers to address concerns, the company’s marketing executives were left unconvinced of the effectiveness of the site’s advertising methods, claiming its paid ads had little …