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Chitika: iOS 4 accounts for 50% of iPhone traffic

Updated Dec 19th, 2018 6:44PM EST

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It took just over a month for iOS 4 to rack up 50% of iPhone traffic according to metrics from online advertising firm Chitika. Chikita has compiled data from over 9 million impressions from Apple devices on its advertising network and calculated that iOS 4 edges out iPhone OS 3.x.x, 50% to 49% respectively. Taking the top spot amongst OS 3.x devices with 29.87% of overall traffic is OS 3.1.3 , which is the latest firmware version prior to iOS 4 and the final version for the original iPhone. Interestingly enough, the latest 4.0.1 firmware update has only been adopted by 10% of iOS users in its first week of availability which suggests that iPhone users are not in a rush to apply this much ballyhooed signal strength software fix.  



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