A few years ago, back in 2015 to be exact, Netflix decided to run a harmless little experiment. For an extremely brief stint, Netflix began advertising promos for its own original programming between episodes while customers were in the midst of a binge. Again, it was altogether harmless and not too different from strategies we’ve …
Apple over the weekend released two new ads for the iPad Pro, one of which highlights augmented reality and another which focuses on what one can do with the Apple Pencil. Both ads are relatively short and arguably have an 80s themed vibe. The first ad, which focuses on augmented reality, features a girl riding …
As Google continues to explore ways to monetize YouTube without frustrating users with overbearing ads, the search giant earlier today confirmed that YouTube videos, beginning in 2018, will no longer be saddled with 30-second pre-roll unskippable ads.
From the very first Mac ad that aired during the 1984 Super Bowl to the memorable “Think Different” ads featuring notable historical figures, Apple has long been a company revered for its advertising efforts.
This summer’s Ashley Madison hack has remained ingrained in the tech news cycle for a good three months now. From the site’s former CTO threatening to sue a security researcher to the fact that the site employed bots masquerading as women, the fallout from the site’s security breach has spawned no shortage of bizarre stories. And now …
Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service were no longer using it. Offering a rebuttal, Apple subsequently said that only 21% of the millions of subscribers who signed up for a three-month trial had …
In an effort to begin monetizing Instagram more seriously, the popular photo-sharing service has plans to infuse a lot more ads into user photostreams. Additionally, the Facebook-owned company announced that it may leverage information gleaned from user Facebook accounts to serve up more targeted ads on corresponding Instagram accounts. While advertising on Instagram, in a broad …
With Apple Watch pre-orders now open to the public, we can soon expect to see a frenzy of Apple Watch advertising in the coming weeks. Somewhat surprisingly, though, is that Apple has already spent close to $40 million on Apple Watch advertising efforts.
Despite being the third most popular website on the web, Google’s YouTube property still hasn’t quite figured out how to make a profit. Now, in an effort to generate some extra revenue, and perhaps alleviate the frustration of users who can’t stand YouTube pre-roll video ads, YouTube is planning to implement a subscription-based tier with no advertising whatsoever.
Catching people’s attention as they browse the web isn’t easy, and advertisers are constantly coming up with ways to make online ads flashier and catchier. Of course, there are also some advertisers that, in hindsight, would likely preferred it if people had not seen their ads because of some unfortunate ad placement. You have to see …
