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Netflix Vs Hulu

Hulu execs believe Netflix will eventually be forced to run ads

June 20th, 2019

A few years ago, back in 2015 to be exact, Netflix decided to run a harmless little experiment. For an extremely brief stint, Netflix began advertising promos for its own original programming between episodes while customers were in the midst of a binge. Again, it was altogether harmless and not too different from strategies we’ve …

iPad Pro Features

New iPad Pro ads highlight augmented reality and the Apple Pencil

January 14th, 2018

Apple over the weekend released two new ads for the iPad Pro, one of which highlights augmented reality and another which focuses on what one can do with the Apple Pencil. Both ads are relatively short and arguably have an 80s themed vibe. The first ad, which focuses on augmented reality, features a girl riding …

NBA team made this hilarious Ashley Madison themed ad to increase ticket sales

September 18th, 2015

This summer’s Ashley Madison hack has remained ingrained in the tech news cycle for a good three months now. From the site’s former CTO threatening to sue a security researcher to the fact that the site employed bots masquerading as women, the fallout from the site’s security breach has spawned no shortage of bizarre stories. And now …

Apple Music Marketing Failure

Apple Music’s abject marketing failure

August 31st, 2015

Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service were no longer using it. Offering a rebuttal, Apple subsequently said that only 21% of the millions of subscribers who signed up for a three-month trial had …

Instagram Ads

Your Instagram feed is about to be invaded by even more ads

June 3rd, 2015

In an effort to begin monetizing Instagram more seriously, the popular photo-sharing service has plans to infuse a lot more ads into user photostreams. Additionally, the Facebook-owned company announced that it may leverage information gleaned from user Facebook accounts to serve up more targeted ads on corresponding Instagram accounts. While advertising on Instagram, in a broad …

YouTube Subscription Pricing

YouTube to offer ad-free subscription service priced as high as $10/month

April 9th, 2015

Despite being the third most popular website on the web, Google’s YouTube property still hasn’t quite figured out how to make a profit. Now, in an effort to generate some extra revenue, and perhaps alleviate the frustration of users who can’t stand YouTube pre-roll video ads, YouTube is planning to implement a subscription-based tier with no advertising whatsoever.