Catching people’s attention as they browse the web isn’t easy, and advertisers are constantly coming up with ways to make online ads flashier and catchier. Of course, there are also some advertisers that, in hindsight, would likely preferred it if people had not seen their ads because of some unfortunate ad placement. You have to see …
Online advertising is annoying but the Internet wouldn’t be nearly as great without it. Fast Company directs our attention to a study from U.K. video ad platform Ebuzzing that claims it would cost each of us around $232 extra per year to get all of the stuff on the web we now enjoy for free if we eliminated …
Is it still paranoia if everyone really is watching you? Most of us are likely aware at this point that unless we take some fairly extensive precautions, we’re always being watched in one way or another while browsing the Web. What you might not be aware of, however, is the shocking number of services that monitor …
When it comes to the Internet, your eyeballs are worth more than you know. Online advertising is a massive multi-billion dollar industry and the companies dominating the industry — Google and Facebook, for example — are the companies in possession of the most private data. This data is used to target ads at consumers based on …
Facebook is about to launch a mobile advertising network that could potentially take on Google’s. According to Re/code, Facebook will launch its mobile advertising network at the end of this month during the annual F8 developer conference. Re/code didn’t have much more information about the network, but the move makes sense for Facebook. Facebook has …
As companies like Google (GOOG) and Facebook (FB) continue to eye the mobile market as they look to bolster their advertising portfolios, a new report suggests mobile might not be the golden goose some had hoped. An estimated 61% of cell phone owners in the United Kingdom use smartphones, and a whopping 53% of them …
Google (GOOG) is an advertising company, first and foremost. It makes money by attracting users to its wide range of services, collecting and storing as much data as possible about those users, and then showing them targeted advertisements. Android, Google’s mobile operating system that now sits atop the smartphone food chain, is open source and …
T-Mobile (DT) has confirmed that it is finally giving up on claims that it owns “America’s largest 4G network” beginning with a new advertising campaign that started running on July 10th. Did the nation’s No.4 carrier finally acknowledge that laying claim to a massive 4G network while preparing to begin 4G LTE deployment is somewhat …
Google is an advertising company first and foremost, but the big revenue the company sees from ads is funding the rest of the company’s efforts — efforts that have brought us great products and services like Gmail, Google Maps and the company’s new Nexus 7 tablet. Search remains Google’s core product, of course, and countless …
Lookout Mobile Security has found that advertisements deployed within mobile applications are increasingly becoming more invasive and are accessing “personal information (including email, phone number and name) without clearly notifying the user.” To make matters worse, Lookout says that many of these ads “use aggressive mobile ad delivery techniques that can confuse users, like changing …
