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4G now counted among ‘ideal phone features’ by 75% of consumers, survey finds

Updated Dec 19th, 2018 7:33PM EST

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It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A recent survey conducted by market research and intelligence firm In-Stat found that 75% of respondents listed 4G as one of the features their ideal phone would include. When asked which carrier offered the fastest 4G speeds, most respondents were left stymied. “Although 4G is an important feature for handset buyers, there is a lot of confusion surrounding 4G,” In-Stat analyst Greg Potter said in a statement. Read on for more.

Potter continued, “When survey respondents were asked which carrier offered the fastest 4G speeds, the majority of the respondents either didn’t know or felt they were the same across carriers.” A new bill presented to the U.S. Senate earlier this month suggests that wireless carriers should be forced to clarify what kind of speeds their 4G networks afford in marketing and advertising, but it is not expected to be made law.

The survey of 1,208 consumers was part of the In-Stat’s Next-Generation Phones: Consumer Insights Drive Future Handset Designs report, which also found that 36% of consumers plan to stay loyal to their current smartphone operating system compared to just 23% last year. The firm also found that 20% of T-Mobile subscribers plan to switch carriers in the next 12 months.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.