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‘Be Bold’ is a bust: Ad blitz didn’t help BlackBerry 7 sales in February

March 5th, 2012

Research In Motion’s increased marketing efforts centered around its “Be Bold” campaign in North America have not paid off according to Canaccord Genuity. Sales of BlackBerry 7 smartphones, and specifically the BlackBerry Bold 9900 and Curve 9360, were poor in February, Canaccord analyst Mike Walkley wrote in a research note late Sunday night. “Our February …

Samsung Galaxy S III launch reportedly confirmed for April

March 2nd, 2012

The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, Samsung’s marketing and advertising agency. The firm is reportedly planning a huge campaign in the United Kingdom, one of the Galaxy S III’s initial launch markets, and the focus of …

Apple snatches Microsoft marketing exec as assault on gaming industry continues

February 2nd, 2012

Apple has hired a former marketing executive from Microsoft to help promote the App Store and iTunes in Europe, MCV reports. Robin Burrowes, former head of Xbox LIVE marketing in the EMEA region for Microsoft, joined Apple in January according to his LinkedIn profile. His formal duties at Apple remain unclear — Burrowes’s profile only states that …

Can these four superheroes rescue RIM?

January 31st, 2012

Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing efforts are such a priority, …

Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple

January 30th, 2012

Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale however, Samsung is hoping to …