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Nokia takes aim at Apple’s iPhone with new viral campaign [video]

Dan Graziano
April 2nd, 2012 at 10:30 AM

Nokia launched a viral advertising campaign this past weekend to support the launch of its upcoming Lumia 900 smartphone. A website called Smartphone Beta Test targets Apple’s iPhone through a series of videos that remind users of “antennagate,” the device’s fragile design and the trouble of using the handset in direct sunlight. The website features Saturday Night Live alumnus Chris Parnell impatiently waiting for a countdown to expire, which is scheduled to run out on April 6th. While there is no mention of Nokia or the Lumia 900, WPCentral discovered a single Java script link-back to in the website’s source code, more or less confirming the company’s involvement. The Nokia Lumia 900 is scheduled to launch on April 8th on AT&T’s 4G LTE network for $99.99, though new subscribers can pre-order the sleek smartphone for free. The Smartphone Beta Test videos can be found after the break.

[Via WPCentral]


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